How Does This People Based Marketing Engine Work?

Looking to turn data into your biggest competitive advantage? It’s time to turn shoppers into buyers with FullThrottle. From click to in-store action, this people based marketing engine is the only platform that matches online activity without submitting a lead back to sales.

Identify

Predictive Audience Building
  • 1.5P Anonymous Shoppers
  • Promotion Signups
  • Return Customers
  • Third Party Data
  • OracleDMP

Market

Fuel, Automate, Optimize
  • Specials Builder
  • Automated Evergreen Mailers
  • Automated Evergreen Email
  • Personalized Email
  • Personalized Direct Mail
  • Digital Advertising
  • Display, Social, Audio, Video

Measure

Integrated Business Intelligence
  • Website Traffic
  • Inventory Analytics
  • Digital Advertising Analytics
  • Traditional Advertising Lift
  • Buyer Journey
  • Shopper Propensity
  • Return on Ad Spend

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Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.