First-Party Data Self-Assessment

Assess where you are on the first-party data power ladder, takeaway top sources to tap into new first-party data, and how to best use that data with agencies, brands, media companies, and your overall advertising ecosystem.

Sources and related materials: 

1. https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html  
2. https://www.forbes.com/sites/blakemorgan/2021/03/29/the-20-most-compelling-examples-of-personalization/?sh=7e73861b71b1  
3. https://www.redpointglobal.com/press-releases/70-percent-of-consumers-say-they-will-exclusively-shop-with-brands-that-personally-understand-them-this-holiday-season/ 
4. https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/what-shoppers-really-want-from-personalized-marketing  
5. https://hbr.org/2022/03/customer-experience-in-the-age-of-ai