• As implied, user-generated content (UGC) is content created by individuals rather than a brand or agency, published on various platforms, online or through social networks. UGC can also be perilous for brand safety, as there is usually less regulation and limited guarantee as to the nature and quality of the content provided.
  • Also see Digital Video

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.