The problem with traditional analytic tools is that they don’t show how a majority of consumers actually behave. This is a massive problem.

We see smart marketers separate what they’re seeing physically in front of them versus what’s happening on their website. They’re continually investing in people that are going to their website, since it’s a smart, long-term strategy.

Now, RMNs are being grouped into media strategies, which is why using them for campaigns is seen as promising for the AdTech industry. However, there is an issue with the RMN business model – it’s broken.

Cookieless is the hottest MarTech buzzword of 2022. When these technology vedors say they have a cookieless solution that helps businesses identify audiences and market to them, it’s important to ask where these vendors are starting.

There is an incredible power that comes from looking at attribution through a household and open address.

As a business, the importance of having cookieless audiences is imperative to reaching your advertising and marketing’s maximum potential.

Paying multiple vendors to do the same thing means there are money and people resources being wasted. As a result, AdTech decision-makers need to approach new partners and their technologies with a health dose of criticism.

Letting go of cookies is painful, but it’s for the best and it’s going to be an exciting change to see across all of the digital landscapes.