The Real Cost of How Media Buying Works Today
Most marketing teams aren’t struggling because they lack channels or tools. They’re struggling because media buying has become fragmented, slow, and difficult to prove.
Budgets are spread across platforms that don’t talk to each other. Campaigns take too long to launch. Reporting tells you what ran, but not what actually worked. And when leadership asks what drove revenue, the answers are often incomplete.
This white paper challenges a long-held assumption: that media buying must live entirely outside your organization to be effective.
Instead, it explores how modern AdTech has changed the equation — and why more teams are reconsidering where control, speed, and accountability should live.
What You’ll Learn
- Why traditional agency-only media models struggle to keep up with today’s performance expectations
- When bringing media buying closer in-house creates more clarity — and when it doesn’t
- How identity, automation, and unified measurement change what’s possible for mid-market teams
- The key questions to ask before deciding who should control your media strategy
Download the white paper and rethink how media buying should work, reduce wasted spend, and make more confident decisions about driving real outcomes.