Multi-Touch Influence - fullthrottle.ai

RIP Attribution.
Multi Touch Influence is the way of the future.

Construct your customer intelligence, assess all influences in the customer journey, and gain ability to measure ROI.

Enriched Customer Intelligence

Assess the impact of every marketing initiative on your customer journey, allowing a rich opportunity to optimize the path to purchase. Analyze the marketing funnel throughout the engagement experience.

Every touch counts.

Prove it.

Break fee from segregated silos of measurement and complete a comprehensive path to purchase for every addressable household; integrating your offline transactions, and online interactions, including digital, streaming audio and video, linear cable, and broadcast radio.

Reinvent TV, Video, Audio, and Podcast Measurement

Measure all screen video and multi-device audio with AI driven measurement accuracy. Take advantage of existing integrations across Blockgraph and integrated exposure data showing probabilistic and deterministic attribution in a privacy-first manner.

Transparency Down to Single Addressable Household

Build trust with your data integrity and empower your stakeholders to make informed decisions about the optimal marketing mix across all your transacting customers.

Assess your Multi-Touch Influence

Identify, Market, Measure addressable households down to transaction.

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