multi touch influence attribution model

Reinvent TV, Video, Audio, and Podcast Measurement

Measure all screen video and multi device audio with AI driven measurement accuracy. Take advantage of existing integrations across Blockgraph and integrated exposure data showing probabilistic and deterministic attribution in a privacy compliant manner.

Transparency Down to Single Addressable Household

Build trust with your data integrity and empower your stakeholders to make informed decisions about the optimal marketing mix across all your transacting customers.

Assess your Multi Touch Influence

Identify, Market, Measure addressable households down to transaction.