The Evolution of AdTech Toward Operational Delivery, Automation, and Attribution
As the advertising industry moves beyond cookies and fragmented third-party signals, the focus has shifted toward accurate identity and measurable outcomes. On The ADOTAT Show, fullthrottle.ai® Co-Founder, Amol Waishampayan and Stream Companies CEO, David Regn discuss why trustworthy, first-party, household-level identity has become the foundation for modern advertising — enabling automation to remove operational busywork and support accurate attribution. The conversation reinforces that outcome-driven marketing is no longer limited to enterprise brands but is now accessible to mid-market organization seeking simplicity, clarity, and performance.









