fullthrottle.ai^® Press

fullthrottle.ai® Announces Last Mile Audiences, a new capability that turns paid search and social engagement into first-party addressable household audiences. Marketers can reach those same households across CTV, online video, audio, and SmartMail, extending their existing paid media investment beyond the original interaction. Audiences appear automatically in the fullthrottle.ai® Audience Library, making it easy to activate them in campaigns. New rolling household windows also let marketers select audiences based on how recently they engaged, helping align outreach with the buying cycle.

EMARKETER's Marketing Data Trends 2026 report features insights from fullthrottle.ai® Co-founder Amol Waishampayan on the evolving marketing data landscape. The report explores how first-party data, AI, and outcome-based measurement are reshaping campaign decisions, with a focus on connecting data to activation and measurable results. These themes reflect fullthrottle.ai's approach to helping brands, agencies, and media companies build high-intent audiences, activate coordinated media to those same audiences, activate coordinated media to those same audiences, and measure campaign performance through one advertising platform

fullthrottle.ai® is proud to celebrate three team members recognized among AdExchanger’s 2026 Top Women in Media & Ad Tech. Sandy Ranz, Product Specialist, was honored as a Buy-Side Tech Trailblazer; Jessica Spurka, VP of Operations, was recognized as a Data Demystifier; and Subi Ghosh, Head of Supply, was named a Publisher Revenue Innovator. These honors recognize their contributions across technology, data, operations, and media, and reflect the leadership and expertise they bring to fullthrottle.ai® and the broader ad tech industry.

fullthrottle.ai® has earned a MarTech Breakthrough Award for the fourth consecutive year, with 2026 marking its first recognition as the Demand-Side Platform of the Year. This latest recognition reflects the company's continued innovation in helping brands and agencies activate first-party audiences across omnichannel campaigns and measure real business outcomes. Unlike traditional DSPs that rely on disconnected tools and manual workflows, fullthrottle.ai® unifies audience creation, omnichannel activation, AI-powered optimization, and closed-loop attribution in a single platform. This approach enables marketers to launch campaigns faster, optimize performance in real time, and connect every impression to measurable business results. The award reinforces fullthrottle.ai's commitment to building technology that simplifies media execution while helping customer drive more efficient growth.

Premium audio has evolved from a supporting channel into a critical component of modern media strategies. In this latest MarTech Cube article by Co-founder of fullthrottle.ai®, Amol Waishampayan explores how audio helps brands reach engaged audiences throughout the day, extend reach beyond screens, and maintain a presence across the customer journey.

fullthrottle.ai® has appointed Sanghita Majumder as Executive Vice President of Customer Success. An 18-year ad tech veteran, Majumder has built and scaled customer success organizations at Rocket Fuel, Samba TV, The Trade Desk, and StackAdapt. In her new role, she lead the post-sale organization across the business, partnering closely with fullthrottle.ai's revenue, product, and operations teams to deliver measurable outcomes for customers and agency partners and drive long-term growth.

fullthrottle.ai® has integrated TuneIn into its platform, giving marketers direct access to live and on-demand audio environments across sports, news, music, podcasts, and audiobooks. Campaigns can now be activated alongside channels like CTV, display, and video within a single workflow. This enables brands to reach highly engaged listeners during everyday moments across mobile, in-car, and connected devices. TuneIn's global audio platform creates consistent opportunities to connect with audiences through content they actively choose. Together, this enables a more unified approach to audio activation focused on measurable business outcomes.

As the agency landscape evolves, the expectations for strategy, execution, and performance are shifting. In this editorial on The Agency Management Institute, Vice President of Agency Sales of fullthrottle.ai®, Jason Dillion outlines three trends shaping the next generation of agencies: deeper vertical specialization, AI-enhanced strategy, and fully integrated omnichannel execution. Agencies that combine industry expertise with the right use of AI are delivering stronger insights and more efficient campaigns.

Audio plays a central role in how consumers engage, but it's still separated from how most campaigns are structured. As audiences shift between streaming, social, and audio throughout the day, channel-based planning creates gaps in coordination, frequency, and measurement. In a recent featured article in Advertising Week, fullthrottle.ai® Co-Founder Amol Waishampayan explores how disconnect limits performance and undervalues audio's role across the broader media fix, while highlighting the impact of integrating audio earlier in planning process.

Co-founder of fullthrottle.ai®, Amol Waishampayan joins Winner Circle by Business Intelligence Group to discuss how fullthrottle.ai® is becoming the easy button for mid-market brands and agencies. The conversation explores how AI is helping advertisers move beyond click-based attribution to measure real business outcomes across the full customer journey. Amol highlights the role of household-level audience targeting and omnichannel activation in simplifying complex media strategies. This episode proved a clear perspective on how brands can connect media investment to measurable revenue impact in today's evolving digital landscape.