fullthrottle.ai^® Press

Enterprise-grade buying infrastructure is becoming accessible at the local level, reshaping how Tier 3 automotive marketing operates. In the CBT News feature, fullthrottle.ai® Co-Founder, Amol Waishampayan shares how access to centralized programmatic platforms and unified buying systems are narrowing the distinction between enterprise and dealer execution.

Direct mail has traditionally operated separately from digital campaigns, limiting how marketers target audiences and measure results. With newly enhanced SmartMail capabilities, fullthrottle.ai® now enables brands and agencies to activate identity-based direct mail alongside display, audio, and CTV campaigns within a single DSP workflow. By extending audiences across both first-party environments and converting them into verified first-party households, SmartMail allows marketers to trigger personalized mail based on real behavioral signals and digital engagement. The result is a unified campaign approach that bridges digital touchpoints with in-home influence while delivering measurable outcomes across the entire marketing lifecycle.

Automotive media has long been fragmented across national, regional, and dealer tiers even though buyers move seamlessly across them. The article explains how marketplace-based execution helps coordinate data, media, and measurement so campaigns align with people actually shop for cars.

fullthrottle.ai® announced a partnership with Experian Automotive to strengthen automotive audience creation using unified first- and third-party data. The integration enhances fullthrottle.ai’s audience intelligence capabilities by combining Experian’s trusted automotive data with their identity-powered marketing platform. Together, the companies enable marketers and agencies to create more accurate audience segments, connect behavioral signals across channels, and activate campaigns with greater precision. The collaboration helps marketing teams move beyond fragmented data toward a unified approach to automotive audience creation, campaign activation, and measurable outcomes. The announcement has been covered by MediaPost, recognizing the partnership as a meaningful step forward for automotive audience intelligence.

MediaPost is covering the collaboration between fullthrottle.ai® and Experian Automotive, and what it means for the future of audience intelligence. The feature explores how combining Experian Automotive's trusted data with fullthrottle.ai's identity-powered platform helps marketers build more precise audience segments and activate them with greater confidence across digital channels. The result: a clearer picture of real automotive buyers, and campaigns built to reach them. Read the MediaPost coverage to see how unified first- and third-party data is reshaping automotive audience creation. The announcement has been covered by MediaPost, recognizing the partnership as a meaningful step forward for automotive audience intelligence.

As a remote-first company, fullthrottle.ai® has built a culture where collaboration goes beyond tools and meetings. Through intentional programs and cross-functional teamwork, employees stay connected, supported, and aligned — no matter where they work.

At the 2026 NADA Show, CBT News interviewed fullthrottle.ai Co-Founder Amol Waishampayan on the challenge facing today's automotive media teams. The conversation focused on how a purpose-built automotive DSP simplifies omnichannel activation while improving visibility into performance. First-party data and closed-loop measurement were positioned as critical to connecting media spend to real sales and service outcomes.

AdTech should be simple, fast, and results-driven, especially for automotive marketers. In a recent feature in The Measure, fullthrottle.ai® Co-Founder, Amol Waishampayan, shares how the new Automotive DSP™ helps agencies and dealers launch campaigns in as little as two minutes, reach verified households, and drive measurable outcomes like sales and showroom visits.

fullthrottle.ai® co‑founder Amol Waishampayan was recently featured in Next in Media discussing the shifting landscape of TV ad targeting observed at CES 2026. In the article, Waishampayan highlights how the transition to IPv6 and increased volatility in TV connections is creating new challenges for identity and addressability that go beyond traditional IP‑based targeting. “IPs were always questionable… but volatility in TV connections is the new problem.” Waishampayan’s insights shed light on the industry’s broader struggle with accurate audience identification as TV ecosystems evolve. Read the full article on Next in Media.

As the advertising industry moves beyond cookies and fragmented third-party signals, the focus has shifted toward accurate identity and measurable outcomes. On The ADOTAT Show, fullthrottle.ai® Co-Founder, Amol Waishampayan and Stream Companies CEO, David Regn discuss why trustworthy, first-party, household-level identity has become the foundation for modern advertising — enabling automation to remove operational busywork and support accurate attribution. The conversation reinforces that outcome-driven marketing is no longer limited to enterprise brands but is now accessible to mid-market organization seeking simplicity, clarity, and performance.