fullthrottle.ai^® Press

fullthrottle.ai® co‑founder Amol Waishampayan was recently featured in Next in Media discussing the shifting landscape of TV ad targeting observed at CES 2026. In the article, Waishampayan highlights how the transition to IPv6 and increased volatility in TV connections is creating new challenges for identity and addressability that go beyond traditional IP‑based targeting. “IPs were always questionable… but volatility in TV connections is the new problem.” Waishampayan’s insights shed light on the industry’s broader struggle with accurate audience identification as TV ecosystems evolve. Read the full article on Next in Media.

As the advertising industry moves beyond cookies and fragmented third-party signals, the focus has shifted toward accurate identity and measurable outcomes. On The ADOTAT Show, fullthrottle.ai® Co-Founder, Amol Waishampayan and Stream Companies CEO, David Regn discuss why trustworthy, first-party, household-level identity has become the foundation for modern advertising — enabling automation to remove operational busywork and support accurate attribution. The conversation reinforces that outcome-driven marketing is no longer limited to enterprise brands but is now accessible to mid-market organization seeking simplicity, clarity, and performance.

CTV generates more data than any other channel — yet many advertisers still struggle to determine whether their campaigns are driving attributable business outcomes. In a recent Advertising Week article, fullthrottle.ai® Co-Founder, Amol Waishampayan examines how CTV measurement can be simpler, more usable, and built to scale.

Amol Waishampayan, co-founder and Chief Product Officer at fullthrottle.ai®, was recently featured in The Outcome's article exploring the transparency challenges of AI-assisted media buying. In the article, Waishampayan emphasized that automation alone isn’t enough: “The platforms that win won’t be the ones with the most automation, but the ones that make AI explainable, measurable, and aligned to advertiser outcomes instead of platform margins,” said Waishampayan. As AI becomes increasingly integral to adtech, Waishampayan and the team at fullthrottle.ai® continue to lead the conversation on balancing automation with advertiser trust, transparency, and real-world performance.

Co-Founder Amol Waishampayan breaks down how fullthrottle.ai's automotive DSP brings real-time bidding, DMS-powered audiences, and unified activation into a single workflow. He explains how this integrated approach helps automotive brands across all tiers market more intentionally and measure real outcomes.

fullthrottle.ai® Co-Founder Amol Waishampayan breaks down the financial pressures agency CFOs face — from margin leakage to outdated pricing — and the operational shifts needed to fix them. Featured in Digiday, this editorial explains how automation, first-party data, and streamlined activation create healthier economics and smarter, long-term growth.

fullthrottle.ai® appoints Hannah Endres as Vice President of Sales to support the company's revenue growth strategy and the expansion of strategic partnerships. With more than a decade of experience in sales leadership, her background strengthens fullthrottle.ai's continued momentum to help clients achieve measurable growth through our platform.

fullthrottle.ai® earned a spot on Inc.'s 2025 Power Partner List, recognized for helping organizations achieve measurable growth through data-driven marketing innovation. The honor reflects our commitment to empowering brands with transparent, privacy-first solutions that turn first-party data into real business results.

Recognized with a 2025 MarCom Gold Award, fullthrottle.ai's integrated marketing campaign with Lindus Construction showcased how its identity-powered technology identified verified households exploring big-ticket home projects and turned website engagement into measurable conversions.

fullthrottle.ai's co-founder, Amol Waishampayan, shares with Advertising Week how the auto marketers can overcome data fragmentation and drive stronger campaign results through audience precision, unified activation, and proof of results.