fullthrottle.ai^® Press

fullthrottle.ai® has earned a MarTech Breakthrough Award for the fourth consecutive year, with 2026 marking its first recognition as the Demand-Side Platform of the Year. This latest recognition reflects the company's continued innovation in helping brands and agencies activate first-party audiences across omnichannel campaigns and measure real business outcomes. Unlike traditional DSPs that rely on disconnected tools and manual workflows, fullthrottle.ai® unifies audience creation, omnichannel activation, AI-powered optimization, and closed-loop attribution in a single platform. This approach enables marketers to launch campaigns faster, optimize performance in real time, and connect every impression to measurable business results. The award reinforces fullthrottle.ai's commitment to building technology that simplifies media execution while helping customer drive more efficient growth.

Premium audio has evolved from a supporting channel into a critical component of modern media strategies. In this latest MarTech Cube article by Co-founder of fullthrottle.ai®, Amol Waishampayan explores how audio helps brands reach engaged audiences throughout the day, extend reach beyond screens, and maintain a presence across the customer journey.

fullthrottle.ai® has integrated TuneIn into its platform, giving marketers direct access to live and on-demand audio environments across sports, news, music, podcasts, and audiobooks. Campaigns can now be activated alongside channels like CTV, display, and video within a single workflow. This enables brands to reach highly engaged listeners during everyday moments across mobile, in-car, and connected devices. TuneIn's global audio platform creates consistent opportunities to connect with audiences through content they actively choose. Together, this enables a more unified approach to audio activation focused on measurable business outcomes.

As the agency landscape evolves, the expectations for strategy, execution, and performance are shifting. In this editorial on The Agency Management Institute, Vice President of Agency Sales of fullthrottle.ai®, Jason Dillion outlines three trends shaping the next generation of agencies: deeper vertical specialization, AI-enhanced strategy, and fully integrated omnichannel execution. Agencies that combine industry expertise with the right use of AI are delivering stronger insights and more efficient campaigns.

Audio plays a central role in how consumers engage, but it's still separated from how most campaigns are structured. As audiences shift between streaming, social, and audio throughout the day, channel-based planning creates gaps in coordination, frequency, and measurement. In a recent featured article in Advertising Week, fullthrottle.ai® Co-Founder Amol Waishampayan explores how disconnect limits performance and undervalues audio's role across the broader media fix, while highlighting the impact of integrating audio earlier in planning process.

Co-founder of fullthrottle.ai®, Amol Waishampayan joins Winner Circle by Business Intelligence Group to discuss how fullthrottle.ai® is becoming the easy button for mid-market brands and agencies. The conversation explores how AI is helping advertisers move beyond click-based attribution to measure real business outcomes across the full customer journey. Amol highlights the role of household-level audience targeting and omnichannel activation in simplifying complex media strategies. This episode proved a clear perspective on how brands can connect media investment to measurable revenue impact in today's evolving digital landscape.

fullthrottle.ai® has partnered with TelevisaUnivision, the world-leading Spanish language media company, to bring premium digital and connected TV inventory into its self-service platform. The integration allows advertisers to plan, activate, and measure multicultural audience campaigns within one unified environment, eliminating the need for fragmented tools and workflows. Marketers can now reach high-value Hispanic audiences with greater precision and speed, while executing seamlessly across premium Spanish-language video. The integration expands access to multicultural media while streamlining execution and connecting activation directly to measurable performance outcomes.

fullthrottle.ai's partnership with TelevisaUnivision is featured on AdExchanger, highlighting how premium multicultural digital and CTV inventory is activated within a single, unified platform built for planning, activation, and measurement. The coverage emphasized how advertisers can reach Spanish-speaking audiences at scale with greater precision, faster execution, and simplified workflows. It also reinforces how brands can move beyond fragmented strategies by activating multicultural audiences in one environment, connecting media exposure directly to measurable business outcomes.

fullthrottle.ai® expands audio capabilities with access to premium publisher inventory. Campaigns can now be activated alongside CTV and display within a unified workflow. Advertisers gain faster execution and measurable performance across full campaign.