fullthrottle.ai^® Press

Audio plays a central role in how consumers engage, but it's still separated from how most campaigns are structured. As audiences shift between streaming, social, and audio throughout the day, channel-based planning creates gaps in coordination, frequency, and measurement. In a recent featured article in Advertising Week, fullthrottle.ai® Co-Founder Amol Waishampayan explores how disconnect limits performance and undervalues audio's role across the broader media fix, while highlighting the impact of integrating audio earlier in planning process.

Co-founder of fullthrottle.ai®, Amol Waishampayan joins Winner Circle by Business Intelligence Group to discuss how fullthrottle.ai® is becoming the easy button for mid-market brands and agencies. The conversation explores how AI is helping advertisers move beyond click-based attribution to measure real business outcomes across the full customer journey. Amol highlights the role of household-level audience targeting and omnichannel activation in simplifying complex media strategies. This episode proved a clear perspective on how brands can connect media investment to measurable revenue impact in today's evolving digital landscape.

fullthrottle.ai® has partnered with TelevisaUnivision, the world-leading Spanish language media company, to bring premium digital and connected TV inventory into its self-service platform. The integration allows advertisers to plan, activate, and measure multicultural audience campaigns within one unified environment, eliminating the need for fragmented tools and workflows. Marketers can now reach high-value Hispanic audiences with greater precision and speed, while executing seamlessly across premium Spanish-language video. The integration expands access to multicultural media while streamlining execution and connecting activation directly to measurable performance outcomes.

fullthrottle.ai's partnership with TelevisaUnivision is featured on AdExchanger, highlighting how premium multicultural digital and CTV inventory is activated within a single, unified platform built for planning, activation, and measurement. The coverage emphasized how advertisers can reach Spanish-speaking audiences at scale with greater precision, faster execution, and simplified workflows. It also reinforces how brands can move beyond fragmented strategies by activating multicultural audiences in one environment, connecting media exposure directly to measurable business outcomes.

fullthrottle.ai® expands audio capabilities with access to premium publisher inventory. Campaigns can now be activated alongside CTV and display within a unified workflow. Advertisers gain faster execution and measurable performance across full campaign.

fullthrottle.ai® has been named a winner in the 2026 AI Excellence Awards by the Business Intelligence Group for its innovation in Agentic AI. The recognition highlights the platform's ability to power autonomous, data driven marketing that connects audience intelligence to real business outcomes. As AI shifts from experimentation to execution, fullthrottle.ai® continues to deliver scalable solutions that help marketers act faster, optimize smarter, and measure what matters.

fullthrottle.ai® has been named to the 2026 Inc. Regionals Northeast List for a third consecutive year, reinforcing its position as one of the fastest growing companies in the region. This year, fullthrottle.ai® climbed more than 50 spots, reflecting continued momentum driven by its AI-powered DSP and outcome-based approach to media activation. As brands shift toward first-party data and measurable performance, fullthrottle.ai® continues to deliver scalable growth tied directly to real business outcomes.

Enterprise-grade buying infrastructure is becoming accessible at the local level, reshaping how Tier 3 automotive marketing operates. In the CBT News feature, fullthrottle.ai® Co-Founder, Amol Waishampayan shares how access to centralized programmatic platforms and unified buying systems are narrowing the distinction between enterprise and dealer execution.

Direct mail has traditionally operated separately from digital campaigns, limiting how marketers target audiences and measure results. With newly enhanced SmartMail capabilities, fullthrottle.ai® now enables brands and agencies to activate identity-based direct mail alongside display, audio, and CTV campaigns within a single DSP workflow. By extending audiences across both first-party environments and converting them into verified first-party households, SmartMail allows marketers to trigger personalized mail based on real behavioral signals and digital engagement. The result is a unified campaign approach that bridges digital touchpoints with in-home influence while delivering measurable outcomes across the entire marketing lifecycle.

Automotive media has long been fragmented across national, regional, and dealer tiers even though buyers move seamlessly across them. The article explains how marketplace-based execution helps coordinate data, media, and measurement so campaigns align with people actually shop for cars.