fullthrottle.ai^® Press

Amol Waishampayan, Chief Product Officer at fullthrottle.ai® chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up with MarTech Series.

fullthrottle.ai® announces a new patent on their core technology that collects anonymized first-party data from website visitors and connects it to addressable households — without using a single cookie. That’s especially valuable to MVPDs who need to enhance their current household data and advertising while staying CPRA compliant.

The AWA Awards shine a spotlight on vendors who are working hard to make real and meaningful strides for the dealer’s benefit: improving the consumer experience, creating operational efficiencies, and bringing true transparency to marketing.

fullthrottle.ai® is launching a new, souped-up tracker as Google moves to kill third-party cookies.

Company’s cookieless data solutions will provide incremental first-party data and address AdTech industry’s most pressing challenges, improving outcomes for marketers.

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

CPO Amol Waishampayan describes fullThrottle.ai’s first-party data enablement solutions and how it works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data.

Former Strata & Freewheel leader to provide first-party data expertise as fullthrottle.ai® ascends to market leadership.

New open-source API-based solution facilitates industry-wide interoperability of first-party data.

As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can - so long as it's privacy-compliant.