fullthrottle.ai^® Press

fullthrottle.ai® is launching a new, souped-up tracker as Google moves to kill third-party cookies.

Company’s cookieless data solutions will provide incremental first-party data and address AdTech industry’s most pressing challenges, improving outcomes for marketers.

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

CPO Amol Waishampayan describes fullThrottle.ai’s first-party data enablement solutions and how it works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data.

Former Strata & Freewheel leader to provide first-party data expertise as fullthrottle.ai® ascends to market leadership.

New open-source API-based solution facilitates industry-wide interoperability of first-party data.

As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can - so long as it's privacy-compliant.

The Business Intelligence Group announced the winners of the 2022 Sales and Marketing Technology Awards program, also known as "The Sammys." The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

fullthrottle.ai® CPO, Amol Waishampayan, on the AW360 podcast. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.

New executive to guide sales, marketing and partnership initiatives following successful tenures at leading media and adtech companies including Foursquare, Ampersand and Meta.