One giant leap for mediakind
The standard media buying process is stuck in the past. Cumbersome platforms, siloed execution, numerous phone calls & emails to sales reps- the list of anachronisms goes on.
Our SmartScheduler is an unapologetic disruption to this decades-old framework.
Through exclusive partnerships with the leading media conglomerates, we have built a proprietary buying platform to intelligently plan and conveniently execute an omni-channel campaign.
Purchase Data-Informed Linear TV, Video On Demand and Over-the-Top inventory in one integrated buy, without having to transact directly with the media vendor. You just bring the budget & flight dates, and we generate a recommended schedule- The Minimum Viable (Media) Plan. The MV(M)P is fully integrated with the Full Throttle tech stack, where our AI uses each client’s own data to customize the media recommendation.
And did we mention this is all actionable at the local, zip-code level?
The SmartScheduler is the New Standard of Media Buying
MV(M)P has answers. Each schedule is engineered to meet the benchmark KPIs needed to effectively convey a marketing message. The budget is allocated allocation across linear & digital channels to find the ideal balance of Reach, Frequency, Impressions, etc., ensuring every dollar is at peak utilization.
But spot availability is just where it starts- the details of each media schedule are derived from actual 1p/1.5p data for each client. Our AI analyzes elements such as demographics and media consumption habits and uses them to advise on schedule details such as target geography, networks/publishers, dayparts, etc.
Each plan is unique and specific to each client, and it’s all based on real shopper data.
We also haven’t forgotten about the artistic side of media buying. Every schedule undergoes a manual QA audit from one of our industry veterans before making its way over to you.
The perfect marriage of automated intelligence and human expertise.