Success Story

How SBG Funding Activated Over 16K Households and Converted 300 New Clients Using Omnichannel Household-Level Targeting

Finance

ftai_WEB_Blog_FeaturedImage_MissionCapital_690x350_11-25

16K+

Households Activated

300

New Clients

725

Returning Households

The Goal

The company’s objective was to activate new business owners seeking funding beyond their existing pipeline, increase campaign precision, and drive measurable conversions using verified first-party data.

   

The Challenge

SBG Funding, a national online lender to small businesses, needed to reach high-potential business owners in a way that moved beyond digital noise and generic targeting.

Traditional tactics weren’t producing measurable impact, and the brand sought a scalable solution that could identify, engage, and convert business owners with verifiable interest in funding solutions. 

The Results

The omnichannel marketing approach led to over 300 new clients in just three months. By combining digital and physical engagement, SBG Funding successfully moved from anonymous interest to signed clients with efficiency and scale. SmartMail and audience resolution worked in tandem to identify, engage, and convert qualified business owners actively seeking funding. 

  • Identified 16,317 new verified business owners
  • Re-engaged 725 high-intent return visitors
  • Delivered 20,691 targeted impressions across display and video
  • Sent 7,393 AI-optimized SmartMail pieces

HOW WE GOT THERE

fullthrottle.ai® Tactics Used

Audience Generation: fullthrottle.ai® identified 16,317 new households over a 3-month span and uncovered 725 returning live households, including over 3,100 multi-unit residences. This identity-based foundation gave the campaign precision and scale. 

Omnichannel Marketing Activation: 

  • Display + CTV Video Campaigns reached 20,691 households across multiple devices with consistent brand messaging. 
  • SmartMail engaged 7,393 households with AI-optimized, behaviorally-timed direct mail — creating a tactile, high-impact marketing presence. 
Audience Generation

Audience Generation

SBG Funding transformed website traffic from small business owners into verified, first-party business profiles using fullthrottle.ai’s patented identity resolution. This allowed them to engage high-potential funding prospects with precision, far beyond their existing pipeline.

Display Advertising

Display Advertising

SBG Funding turned verified business behavior into actionable insight using identity-based signals. With visibility into where each business owner was in their funding journey, the team targeted ads to match specific need

Smart Mail Tactic

SmartMail

SBG Funding used AI-powered SmartMail to deliver timely, personalized funding offers directly to business owners. Each mailer was dynamically optimized using real-time engagement data, keeping the brand top-of-mind when funding decisions were being made.

Ready to Reach Beyond Your DMA? 

Schedule your demo and discover how fullthrottle.ai® helps financial institutions activate first-party data to drive measurable growth and client acquisition. 

We are proudly SOC 2 Type II compliant, ensuring that your data is protected with the highest standards of security, confidentiality, and integrity.  

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