Refloor Generates $2.1 Million Through First-Party Audience Activation

Refloor, a flooring company, used fullthrottle.ai^® to build and activate more than 9,200 first-party addressable household profiles across its service markets. The platform launched coordinated omnichannel campaigns that reached high-intent household profiles closest to a purchase decision, resulting in 226 influenced conversions and $2.1 million in attributed sales during a single quarter.

fullthrottle.ai^® transformed first-party audience intelligence into coordinated omnichannel activation, helping Refloor reach in-market household profiles with messaging aligned to purchase intent.

Using one unified platform, Refloor activated first-party household profiles, connected media engagement to measurable business outcomes, and gained household-level insights to continuously optimize campaign performance across channels.