Terms of Service

FullThrottle Technologies, LLC, a Delaware limited liability company, and its affiliates and subsidiaries (collectively, “fullthrottle.ai” or “we” or “our” or “us”) operate the fullthrottle.ai^® advertising and measurement platform (“Platform”). By accessing or using the Platform or any associated software, APIs, and/or any advertising, analytics, identity resolution, or other products or services provided by, for, or on behalf of fullthrottle.ai (collectively, “Services”), any person or entity that registers for, engages in any transaction on, or otherwise uses or interacts with the Services and any content or material available on the Services, whether through the fullthrottle.ai website, Dashboard, API, the Platform, or a separate written Order (“Customer” or “you” or “your”), agrees to the following Terms of Service (“Terms”), acknowledges that any Personal Information (defined in Section 12, below) or other data transmitted through the Platform or our other Services may be processed as described in our Privacy Policy, and agrees to be bound by any other terms that are made available through the Services, all of which are hereby incorporated by reference (collectively, the “Agreement”).  

In consideration of the promises and of the respective covenants and obligations contained herein and elsewhere in the Agreement, and of other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, fullthrottle.ai and Customer, intending to be legally bound, agree to the following Terms. 

IMPORTANT, READ CAREFULLY: THIS AGREEMENT CONSTITUTES A LEGAL CONTRACT BETWEEN CUSTOMER AND fullthrottle.ai AND GOVERNS CUSTOMER’S ACCESS TO AND USE OF OUR SERVICES. BY CLICKING A BOX OR BUTTON ONLINE, EXECUTING AN ORDER THAT REFERENCES THESE TERMS, OR TAKING ANY OTHER ACTION INDICATING YOUR ACCEPTANCE OF THIS AGREEMENT, OR BY OTHERWISE ACCESSING OR USING OUR SERVICES, YOU REPRESENT AND WARRANT THAT YOU ARE AT LEAST EIGHTEEN (18) YEARS OF AGE AND YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY ALL OF THESE TERMS OF SERVICE AND THE AGREEMENT WITHOUT MODIFICATION. IF YOU ARE AN AGENT OR EMPLOYEE OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT AND WARRANT THAT: (1) YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY AND ITS AFFILIATES TO THESE TERMS AND THE AGREEMENT, IN WHICH CASE THE TERMS “CUSTOMER” OR “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY AND ITS AFFILIATES; AND (2) SUCH ENTITY HAS FULL POWER AND AUTHORITY, CORPORATE OR OTHERWISE, TO ENTER INTO AND PERFORM ITS OBLIGATIONS UNDER THIS AGREEMENT.  IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT OR CANNOT AGREE TO BE SO BOUND BY THIS AGREEMENT WITHOUT MODIFICATION, YOU ARE NOT AUTHORIZED TO USE THE SERVICES. THE SERVICES ARE NOT AVAILABLE TO ANY PERSON OR ENTITY THAT IS NOT LEGALLY ELIGIBLE TO BE BOUND BY THIS AGREEMENT. CUSTOMER’S RIGHTS TO USE THE SERVICES ARE FURTHER LIMITED BY APPLICABLE FEDERAL, STATE, AND LOCAL LAWS AND REGULATIONS. 

Questions, notices, or legal correspondence related to these Terms may be directed to: 
legal@fullthrottle.ai or Full ThrottleTechnologies, LLC, Attn: Legal Department, 1475 Phoenixville Pike, Suite 202, West Chester, PA 19380. 

Effective Date: March 24, 2026 

These Terms of Service supersede any prior or contemporaneous understanding, proposals, or communications, whether written or oral, regarding the Services. In the event of any conflict between these Terms and a separately executed master services agreement (“MSA”) or Order Form between Customer and fullthrottle.ai, the MSA or Order shall control. 

Summary of Key Commercial Terms

• Applies universally to all fullthrottle.ai customers: Advertisers, Agencies, and Partners. 
• Core Services: identity resolution, AI-driven audience building, omnichannel activation, and transaction-level measurement. 
• Household-based advertiser pricing and bundled partner pricing options. 
• AI Worker Platform Fee applied to monthly media spend, automatically adjusted by total spend. 
• Payment: billed monthly in advance, net 30; late fees accrue at 1.5% per month. 
• Customer owns all input data; fullthrottle.ai retains anonymized aggregated data for analytics. 
• Agreement renews automatically unless terminated with 30 days’ advance notice. 
• Governing Law: Commonwealth of Pennsylvania; Venue: Chester County, PA. 
  

1. Scope and Applicability.

These Terms govern access to and use of the fullthrottle.ai Platform by all customers, including Advertisers, Agencies, Partners and media companies.  

These Terms and the Agreement apply universally to all users and entities that register for, purchase, or use the Services, whether through the fullthrottle.ai website, Dashboard, API, the Platform, or a separate written Order. 

This Agreement applies only to the Services identified above. Other sites, apps, social media accounts, or other content fullthrottle.ai makes available to Customer may have their own terms and conditions that should be reviewed.  

fullthrottle.ai may provide special promotions and other offerings in connection with the Services that could have additional terms and conditions or rules. If any portion of this Agreement conflicts with the special terms or rules for any such promotional offering, the conflicting portion of the special terms or rules will govern for that specific promotional offering unless stated otherwise. 

fullthrottle.ai is not responsible for unsolicited content or ideas that Customer may attempt to transmit to us directly. If Customer sends any unsolicited content or ideas to fullthrottle.ai, Customer agrees that we may use such content and ideas in any way we wish without any compensation to Customer. 

2. Definitions.

“Advertiser” means a business using the Platform for its own marketing. “Agency” or “Partner” means a business using the Platform to manage campaigns for Advertisers.  

“Customer Data” means all information, creative materials, and datasets that Customer, including its Advertisers and users, uploads, transmits, or makes available through the Platform. 

“Media Spend” means total advertising spend through the Platform. “AI Worker Platform Fee” means the embedded compute-and-automation charge applied to Media Spend as described in Section 10. 

“Order” or “Order Form” means any online checkout, executed order form, or payment authorization referencing these Terms, whether signed physically or electronically. 

“Payment Processor” means Stripe or any other third-party service provider that fullthrottle.ai may use to facilitate payments made through the Platform or other Services under these Terms. 

3. Platform and Services.

fullthrottle.ai provides identity resolution, AI-driven audience building, omnichannel activation, and transaction-level measurement. The intended purpose of the Platform and our Services is to automate campaign setup, audience enrichment, and cross-channel attribution, and to otherwise support Customer’s own legitimate advertising initiatives. Customer agrees that it will only use the Services for their intended purposes, and not for other commercial ventures without first seeking express written approval from fullthrottle.ai. Customer may not use any content available through the Services to establish any independent data files, databases, compendiums, or any other reference materials. 

fullthrottle.ai may modify, enhance, or discontinue any portion of the Platform or Services from time to time, provided such modifications do not materially degrade core functionality. All rights not expressly granted herein are reserved by fullthrottle.ai and its licensors. 

Any and all content, material, or offerings presented on or through the Services are subject to availability. fullthrottle.ai will try its best to make the Services useful, but fullthrottle.ai does not warrant that any content available through the Services will be accurate or reliable, and does not guarantee that reliance on any information or content available through the Services will be entirely without defect. THE USE OF OR RELIANCE ON ANY INFORMATION CONTAINED ON OR THROUGH THE SERVICES IS SOLELY AT CUSTOMER‘S OWN RISK. 

3.1 Right to Access and Use the Platform.

Subject to these Terms, fullthrottle.ai grants to Customer a limited, non-exclusive, non-transferable (except as permitted under Section 20.2), and revocable right and license, during the Term, to access and use the Platform and related Services in accordance with the Agreement and their intended purpose, solely for Customer’s internal business uses related to managing Customer’s own advertising campaigns, building audiences, and measuring performance. 

The Services are intended for individuals eighteen (18) years of age or older. If Customer accesses or uses the Services outside of the United States, it does so at its own risk and acknowledges that such actions do not violate any applicable local laws or regulations. Customer represents and warrants that it will not collect, process, or transmit any Personal Information from individuals located outside the United States, nor permit any other party to do so on its behalf, unless explicitly authorized in writing by fullthrottle.ai. By using the Services, Customer agrees that any information it provides may be transmitted to and stored in the United States. Customer is not permitted to violate any laws when using or accessing the Services. 

fullthrottle.ai does not knowingly collect information from children, including those younger than thirteen (13) years of age. If you are a child, do not submit any information through the Platform or our other Services. If a parent, guardian, or other concerned person becomes aware that we have collected information from a child, including one less than 13 years of age, please contact us promptly and we will take steps to delete and remove any such information. 

To use the Platform, Customer must create and maintain an account (“Account”). All Accounts will require a username and password or other access information or credentials (“Account Credentials”), and it is Customer’s responsibility to keep such Account Credentials confidential and allow them to be used only by authorized personnel. Customer may access the Platform through a web-based dashboard (“Dashboard”) or via an authorized application programming interface (“API”), if enabled. 

Any Customer with an Account represents and warrants that it and its users meet the following minimum eligibility requirements: (1) Customer has the necessary rights and authority to enter into and perform the obligations required of it as an Account holder under this Agreement; (2) all Account and billing information, and all data which Customer transmits using the Services (collectively, “Account Data”) is and will remain within Customer’s right to use and is accurate, complete and current; (3) Customer’s use of the Services will comply with all applicable laws and regulations; and (4) Customer will not infringe the rights of any third party (including, without limitation, any intellectual property rights or privacy rights) in its use of the Services. 

Customer remains solely responsible for all activity conducted under its Account, whether by unauthorized persons or entities or by employees, contractors, agencies, or third-party vendors acting on its behalf. fullthrottle.ai assumes no responsibility or liability for the violations of anyone using Customer’s Account. fullthrottle.ai may investigate any complaints and violations that come to its attention and may take any (or no) action it believes is appropriate in response to such matters including, but not limited to, issuing warnings, removing any content at issue, and/or terminating, suspending, or disabling Accounts. 

Customer grants to fullthrottle.ai and its licensors a limited, non-exclusive, non-transferable, perpetual, and royalty-free right and license to use, reproduce, manipulate, and display Customer’s Account Data solely in connection with providing the Services. fullthrottle.ai may analyze such Account Data, and the data of other fullthrottle.ai Account holders, to create aggregated and anonymized statistics or data that do not generally identify Customer or any other user, and fullthrottle.ai may use and disclose such statistics or data in its discretion.  

In addition to the foregoing license Customer grants to fullthrottle.ai regarding its Account Data, Customer hereby agrees that to the extent its Account Data includes Personal Information, fullthrottle.ai may process and disclose such Personal Information as necessary to: (1) fulfill fullthrottle.ai’s obligations under this Agreement; (2) comply with any applicable legal obligations; (3) avoid any imminent harm to Customer or another person; (4) carry out tasks in the public interest; or (5) pursue other legitimate interests as set forth in this Agreement, provided such legitimate interests are not overridden by the interests or fundamental rights and freedoms of the person whose Personal Information is at issue.  

3.2 Right to Use API. 

If fullthrottle.ai provides Customer with an API in connection with the Services, fullthrottle.ai grants Customer a limited, non-exclusive, non-assignable, non-transferable and revocable license to use that API solely to connect with and utilize the Platform or Dashboard as permitted by these Terms. 

Customer may allow a pre-approved Third-Party Reporting Provider—a company engaged by Customer to deliver campaign reporting—to access the API solely to retrieve reporting data available to Customer through the Dashboard. Such access requires prior written approval from fullthrottle.ai (email suffices). 

Customer is fully responsible for all acts and omissions of any Third-Party Reporting Provider it engages. Any breach of these Terms by such provider is deemed a breach by Customer, and Customer shall indemnify and hold harmless fullthrottle.ai from any resulting loss, liability, or damages, including violations of confidentiality obligations, in accordance with the indemnification procedures set forth in Section 13. 

fullthrottle.ai reserves the right to revoke or limit API access at any time if it determines such access presents technical, compliance, or security risks. 

3.3. Restrictions.
Except as expressly permitted under these Terms, Customer shall not: 

(i) license, sublicense, sell, resell, transfer, assign, distribute, or otherwise make available to any third party the Platform, Services, APIs, data feeds, software (including any underlying code), systems, algorithms, AI systems, data models, interfaces, documentation, Dashboards, APIs, creative automation tools, or any other technology, invention, or content used by fullthrottle.ai (collectively, “fullthrottle.ai Technology”); 

(ii) modify, adapt, translate, or create derivative works based upon fullthrottle.ai Technology; 

(iii) reverse engineer, disassemble, decompile, or attempt to derive source code from any portion of fullthrottle.ai Technology; 

(iv) copy, reproduce, or publicly display any portion of the Services including the Platform or its data; 

(v) upload, send, or store infringing, unlawful, or tortious material, including material that violates intellectual property, privacy, or publicity rights; 

(vi) upload or transmit viruses, worms, Trojan horses, scripts, bots, or other harmful code (“Harmful Code”); 

(vii) interfere with or disrupt the performance, integrity, or security of the Platform or the Services or any related data; 

(viii) access or attempt to access the Platform, APIs, or reporting Dashboards or other Services by any method other than the authorized interfaces and credentials provided by fullthrottle.ai; 

(ix) attempt to gain unauthorized access to fullthrottle.ai Technology, another customer’s Account for the Services, or to impersonate another user or entity; 

(x) use the Platform or Services for any unlawful purpose, in violation of these Terms or any other part of this Agreement, or in a manner inconsistent with industry standards; 

(xi) publicly disseminate benchmark tests, competitive analyses, or performance data about the Services or any fullthrottle.ai Technology; 

(xii) share, disclose, or allow third parties to use the Customer’s Account or Account Credentials except for authorized employees, vendors, or contractors under written confidentiality obligations; and/or 

(xiii) permit or authorize any third party to engage in any of the foregoing. 

The previous list of prohibitions is not exclusive. fullthrottle.ai reserves the right, in its sole discretion, to immediately restrict, suspend, or terminate this Agreement, Customer’s Account, and/or Customer’s access to all or any part of the Services without prior notice or liability in response to any breach of this Section or any other term in this Agreement. fullthrottle.ai further reserves the rights to take legal or equitable action to protect its Platform and intellectual property from misuse, and to change, suspend, or discontinue all or any part of the Services at any time without prior notice or liability in the event of any apparent violation of these Terms or the Agreement. 

3.4. Use of the Services.

Customer is responsible for all activity occurring under its Account and agrees to: 

(i) comply with all applicable federal, state, and local laws, industry guidelines, and regulations in connection with its use of the Platform,

including those governing digital advertising, data privacy, and communications; 

(ii) comply with the California Consumer Privacy Act (“CCPA”), and all similar Data Privacy Laws (as defined in Section 12, below) and self-regulatory frameworks (including IAB and DAA standards); 

(iii) not use the Services in any way that may impair their functionality, overload system capacity, or negatively impact other users; and 

(iv) promptly notify fullthrottle.ai of any unauthorized access to its Account, Account Credentials, or Account Data. 

If Customer becomes aware of unauthorized activity or a breach involving its Account, it must immediately notify fullthrottle.ai and take reasonable steps to stop the misuse or copying of data, ads, or other Platform content. 

If Customer is an Agency or Partner, it is responsible for ensuring all Advertisers comply with this Section 3. 

Customer acknowledges that fullthrottle.ai may monitor activity within the Platform to ensure compliance, prevent fraud, or maintain system integrity, in accordance with Section 12 (Privacy, Data Protection, and Compliance Oversight). 

3.5. Provision of Services.
fullthrottle.ai shall provide the Services in accordance with these Terms and the applicable pricing plan or Order Form. Customer acknowledges that: 

• The Platform uses automated bidding and audience activation through multiple third-party media exchanges and data partners, which may be subject to network and inventory availability. 
• fullthrottle.ai does not guarantee the delivery of impressions, reach, conversions, or results at any particular level. 
• fullthrottle.ai and its licensors reserve all rights not expressly granted hereunder, including the right to evolve, upgrade,

or discontinue features of the Platform at any time. 

Platform Performance Management: 
fullthrottle.ai may monitor and regulate system usage to maintain Platform performance and security, including throttling data traffic or suspending activity in the event of: 

(i) unusual or suspicious spikes in bidding or data activity; 
(ii) poor quality or invalid traffic from specific sources; 
(iii) use patterns that degrade Platform stability or performance; or 
(iv) compliance risks detected in the course of AI-driven or unauthorized or unlawful data processing. 

In such cases, fullthrottle.ai will use commercially reasonable efforts to notify Customer as soon as practicable if access or delivery is materially impacted. 

If any Customer Account repeatedly causes instability or noncompliance despite notice, fullthrottle.ai may terminate access, disable the Account and/or delete any related Account Data, or require Customer to modify campaign configurations to restore compliance. 

3.6. Campaigns.
Customer may set up campaigns within the fullthrottle.ai Platform to plan, bid on, purchase, and deliver digital and offline advertisements (“Ads”). Campaign setup may involve uploading creative assets, entering targeting parameters, adjusting budgets, setting audience segments, and configuring channels through the Dashboard or API. 

Ads may be served by fullthrottle.ai, by Customer, or through authorized third-party supply partners, depending on the campaign configuration. fullthrottle.ai will use commercially reasonable efforts to match Customer’s campaign parameters, audience criteria, and targeting preferences; however, fullthrottle.ai does not guarantee that inventory or audience segments matching all specified criteria will be available at any given time or that any minimum performance or delivery levels will be achieved. 

Customer acknowledges that all campaign delivery and performance reporting are subject to third-party ad exchanges, supply sources, and attribution vendors, and that such data may be delayed or subject to revision. 

3.7. License to Ads.

Customer grants to fullthrottle.ai, its affiliates, and authorized media and technology partners a limited, royalty-free, non-exclusive, non-transferable (except in connection with a permitted assignment) license during the Term to use, reproduce, distribute, display, transmit, and publish Customer’s Ads, creatives, trademarks, and related materials solely as necessary to perform the Services. 

fullthrottle.ai will not alter the substantive content of Ads without Customer’s prior written approval. However, fullthrottle.ai may modify technical attributes, formatting, or size parameters as needed for Ad delivery, Platform compliance, or to improve performance within media exchanges or connected devices. Customer reserves the right to request reasonable changes or modifications to any Ad or campaign at any time during the Term. 

Customer further grants fullthrottle.ai the right to reference Customer’s name and logo in client lists, case studies, or marketing materials, unless Customer opts out in writing. 

3.8. Ad Requirements.
Customer represents and warrants that all Ads, creative materials, and linked landing pages (“Landing Pages”) provided by Customer or its Advertisers: 

(i) are not misleading, libelous, obscene, defamatory, or otherwise unlawful; 
(ii) do not infringe upon or misappropriate any third-party intellectual property, publicity rights, or other proprietary rights; 
(iii) do not contain or deploy Harmful Code, tracking technologies, or scripts that could disrupt or degrade the Platform or any user device; 
(iv) do not falsely imply endorsement, partnership, or affiliation with any third party without express written consent; 
(v) comply with all applicable laws, regulations, and industry standards, including those governing advertising, privacy, and consumer protection (e.g., CAN-SPAM, COPPA, CCPA, DAA/IAB self-regulatory principles); and 
(vi) promote products and services that are lawfully offered and appropriately disclosed to consumers. 

fullthrottle.ai reserves the right, in its sole discretion, to reject, suspend, or disable the delivery of any Ad or campaign at any time, including but not limited to situations involving: 

• exchange or supply partner complaints; 
• policy or legal compliance concerns; 
• technical delivery issues; or 
• reputational or brand-safety risks. 

In such cases, fullthrottle.ai will use commercially reasonable efforts to provide notice to Customer as soon as practicable. Repeated violations may result in suspension or termination of Customer’s access to the Platform without refund. 

3.9. Aggregated Data.
Customer acknowledges and agrees that fullthrottle.ai may collect, process, and use aggregated and anonymized data derived from Customer’s use of the Platform (“Aggregated Data”), provided that such data cannot reasonably identify Customer, Advertiser, or any individual consumer. 

Customer acknowledges that fullthrottle.ai shall own all rights, title, and interest in and to such Aggregated Data, and Customer assigns to fullthrottle.ai any right, title, or interest that it may have in or to such Aggregated Data. Customer agrees that fullthrottle.ai may use, analyze, copy, and distribute Aggregated Data for any purposes including, without limitation: 

(i) operating, maintaining, and improving the Platform; 
(ii) developing analytics, insights, and benchmarks; 
(iii) publishing aggregated statistics and industry trends to clients, partners, and the general public; and 
(iv) training and optimizing AI models used within the Platform. 

Under no circumstances will fullthrottle.ai use Aggregated Data in a manner that identifies Customer, its Advertisers, or end users, or disclose non-aggregated Customer Data without any required authorization. 

3.10. Intellectual Property Ownership.
(a) Ownership by fullthrottle.ai. 
Other than Ads, Customer Data, and any other exceptions that may be referenced in these Terms, fullthrottle.ai and its licensors or suppliers exclusively own all rights, title, and interest in and to the content and material made available through the Platform or other Services, including but not limited to any fullthrottle.ai Technology and the fullthrottle.ai name, logo, trademarks, service marks, and any associated branding, graphics, data, documents, text, images, photos, video, audio, icons, buttons, designs, as well as all software, algorithms, AI systems, data models, interfaces, documentation, dashboards, APIs, creative automation tools, and any other technologies, inventions, or the color selection, assembly, and arrangement of content used in connection with the Services (“fullthrottle.ai Content”). All fullthrottle.ai Content is protected by United States and international copyright, trademark, and other applicable intellectual property laws. 

This is an agreement for access to the Services including any fullthrottle.ai Technology or other fullthrottle.ai Content, not a sale or license of any underlying software. Customer acknowledges that no ownership rights or title to the fullthrottle.ai Technology or any other fullthrottle.ai Content are transferred to Customer under these Terms, regardless of the use of words such as “purchase” or “sale.” 

Any use of fullthrottle.ai Content that is not consistent with the intended purpose of the Services, including any modification, reproduction, republication, uploading, posting, transmission, reverse engineering, creation of derivative works, or distribution of fullthrottle.ai Content in any form or by any means without fullthrottle.ai’s prior written consent, is strictly prohibited. No other use is permitted without fullthrottle.ai’s prior written consent. Customer may not sell, transfer, assign, license, or sublicense any fullthrottle.ai Content. The use or posting of any fullthrottle.ai Content at any other location, through any other service, or in a networked computer environment for any unauthorized purpose is expressly prohibited.  

Upon expiration or termination of this Agreement, all rights and licenses granted to Customer hereunder shall immediately terminate and Customer shall immediately cease all access to and use of the Services, the Platform, fullthrottle.ai Technology, and any other fullthrottle.ai Content. Any continued access or use after such termination is an unauthorized use of fullthrottle.ai Content and is strictly prohibited under this Agreement. 

If Customer violates any part of this Agreement, Customer’s right to access and/or use the fullthrottle.ai Content and the Services shall automatically terminate and Customer shall immediately destroy any copies it has made of any fullthrottle.ai Content. fullthrottle.ai Content protected by this Agreement may include, without limitation, certain third-party copyrighted images made available on or through the Services. Customer acknowledges that it has no rights in such third-party fullthrottle.ai Content. Unauthorized use of any fullthrottle.ai Content may result in violation of copyright, trademark, and other intellectual property rights or protections available under applicable law. Any use of fullthrottle.ai Content must display the appropriate copyright, trademark, and other proprietary notices. All software used in connection with the Services is the sole property of fullthrottle.ai or those supplying or licensing the software. 

There may be other content available through the Services which is not owned by fullthrottle.ai, and Customer should respect those property rights as well. All rights not expressly granted to Customer herein are reserved to fullthrottle.ai. 

The provisions regarding ownership of and restrictions on use of fullthrottle.ai Technology and other fullthrottle.ai Content, and Customer’s obligations to destroy any copies of fullthrottle.ai Content, shall survive any termination or expiration of this Agreement. Customer acknowledges that any unauthorized use or retention of fullthrottle.ai Content will cause irreparable harm to fullthrottle.ai for which monetary damages may be inadequate and agrees that, in the event of such unauthorized use, fullthrottle.ai will be entitled to seek injunctive or other equitable relief without the necessity of posting bond or other security, in addition to any other remedies available at law or in equity. 

(b) Ownership by Customer. 
Customer and its licensors retain all rights, title, and interest in and to the Customer’s Ads, creative assets, Customer Data, and all associated intellectual property, except for any fullthrottle.ai Content that may be embedded therein. Customer grants to fullthrottle.ai a non-exclusive license during the Term to use, copy, modify, process, and distribute Customer Data solely for the purpose of providing the Services in accordance with this Agreement and subject to these Terms. 

(c) Feedback and Improvements. 
If Customer or its Advertisers provide suggestions, enhancement requests, or other feedback regarding the Platform (“Feedback”), fullthrottle.ai may use such Feedback without restriction or obligation. Customer acknowledges that all such improvements or derivative works made by fullthrottle.ai in relation to such Feedback are owned solely by fullthrottle.ai. 

3.11. Confidential Information.

(a) Definition. 
“Confidential Information” means: 

(i) all non-public business, technical, proprietary, or financial information disclosed by either party (the “Disclosing Party”) to the other party (the “Receiving Party”), including trade secrets, product designs, data models, algorithms, product roadmaps, pricing, client data, and marketing plans;  
(ii) the fullthrottle.ai Technology and any non-public portions of the Platform, with respect to which fullthrottle.ai is the Disclosing Party; and 
(iii) Personal Information and any other data or material of the Disclosing Party that, from all relevant circumstances, the Receiving Party should assume to be confidential. 

(b) Exclusions. 
Confidential Information does not include information that: 

(i) becomes publicly known through no breach of this Agreement; 
(ii) was lawfully known to the Receiving Party prior to disclosure; 
(iii) is independently developed without use of or reference to the Disclosing Party’s Confidential Information; or 
(iv) is lawfully obtained from a third party without restriction. 

(c) Obligations. 
The Receiving Party shall: 

(i) protect the Disclosing Party’s Confidential Information using the same degree of care it uses to protect its own (but not less than reasonable care); 
(ii) use Confidential Information only to fulfill obligations under these Terms; and 
(iii) restrict disclosure to employees, contractors, or advisors with a legitimate need to know and who are bound by equivalent confidentiality obligations. 

(d) Survival. 
The confidentiality obligations set forth in Section 3.11(c) will remain in force with respect to each item of Confidential Information for a period of five (5) years after the termination of this Agreement; provided, however, that:  

(i) Customer’s obligation to treat fullthrottle.ai Technology and any non-public portions of the Platform as Confidential Information will survive in perpetuity; 
(ii) the Receiving Party’s obligation to treat any trade secrets of the Disclosing Party, identified as such at or prior to the time of disclosure, as Confidential Information will survive for such five (5) year period and as long thereafter as such Confidential Information remains a trade secret; and 
(iii) the Receiving Party’s obligation to treat Personal Information it receives from the Disclosing Party as Confidential Information will survive for such five (5) year period and as long thereafter as required under applicable law, and such Personal Information shall be further subject to the provisions of Section 12 of these Terms.  

(e) Permitted Disclosures. 
A Receiving Party may disclose Confidential Information: 

(i) as required by law, subpoena, or government order, provided it gives reasonable notice (if legally permissible) to the Disclosing Party to contest or limit the scope of such disclosure; or 
(ii) to its legal, accounting, or financial advisors on a confidential basis. 

(f) Return or Destruction. 
Upon termination, the Receiving Party must promptly return or securely destroy all copies of the Disclosing Party’s Confidential Information, except that one copy may be retained solely for legal or archival purposes. 

4. Customer Type-Specific Terms.

4.1 Advertisers: Direct Advertisers may use the Platform to execute and measure campaigns. 

4.2 Agencies & Partners: Agencies & Partners may use the Platform on behalf of multiple Advertisers and must ensure all Advertisers comply with these Terms. 

Agencies are responsible for securing appropriate consents from their Advertisers for compliance with applicable law and shall indemnify, defend, and hold fullthrottle.ai harmless against any claims arising from an Advertiser’s noncompliance in accordance with the indemnification procedures set forth in Section 13 of these Terms. 

5. Acceptable Use Policy.

Customers shall not upload malware, infringing content, or deceptive materials. Use of the Platform must comply with applicable laws, ad exchange standards, and industry regulations. 

In addition, Customer shall not engage in or permit any activity that could harm, disable, overburden, or impair the Platform or interfere with any other user’s access to the Services. fullthrottle.ai reserves the right to suspend access or remove content that, in its reasonable judgment, violates this Section or presents a risk to Platform integrity or third-party partners. 

6. Account Setup and Security

Customers must maintain secure Account Credentials and limit access to authorized personnel.  fullthrottle.ai reserves the right to suspend access for security violations or non-payment. Customer is solely responsible for all actions taken under its Account, whether by employees, contractors, third-party agencies, or any unauthorized users. Customer must immediately notify fullthrottle.ai of any unauthorized use or suspected breach of security.  fullthrottle.ai shall not be liable for losses arising from unauthorized use of an Account where Customer failed to maintain reasonable security controls. 

7. Data Ownership and Use.

Customers own their Customer Data.  fullthrottle.ai owns derived, anonymized, and other Aggregated Data for analytics and other purposes as set forth in Section 3.9. No Customer Data is sold or shared outside the performance of contracted Services. See more details on Data Usage and Compliance at https://www. fullthrottle.ai/compliance/.  

Customer is responsible for ensuring that any Customer Data provided complies with applicable privacy and advertising laws and that proper consents have been obtained from data subjects where required. 

8. Payment, Invoicing, and Taxes.

8.1 Billing Overview. 

Fees are billed on a monthly basis in advance for subscriptions and on a campaign or usage basis for media activity, depending on the Customer’s account configuration. fullthrottle.ai uses both automated billing through its designated Payment Processor (“Auto-Billing”) and traditional invoicing (“Invoiced Accounts”), as described below. 

8.2 Automatic Payments (Auto-Billing). 

For Customers who register via the fullthrottle.ai website, checkout flow, or self-service plan, payment will be processed automatically through fullthrottle.ai’s third-party Payment Processor. By submitting payment information, Customer authorizes fullthrottle.ai and its Payment Processor to charge the designated payment method for all fees when due, including on a recurring basis. Charges may include monthly subscription fees, prepayments for campaigns, and applicable taxes. Customer represents that it is authorized to use the provided payment method and will maintain accurate and current billing information. 

If a charge is declined, fullthrottle.ai may retry payment, suspend access, or require an alternative payment method. Automatic billing continues until the Customer cancels in accordance with Section 17 or until the Agreement is otherwise terminated. 

8.3 Invoiced Accounts (Legacy and Enterprise Clients). 

For Customers operating under enterprise or custom Orders, or under legacy invoicing arrangements, fullthrottle.ai will issue invoices by email or through its billing portal. Unless otherwise stated on the invoice, payment shall be due upon receipt. Invoices shall be paid by wire transfer, ACH, or another method approved by fullthrottle.ai. fullthrottle.ai may, at its discretion, require prepayment or adjust credit limits if a Customer’s payment history or spend volume warrants it. 

8.4 Hybrid Billing Flexibility. 

Certain Customers may have both Auto-Billing and Invoiced Accounts components (for example, subscription access billed automatically via the Payment Processor, and campaign media spend billed monthly by invoice). The applicable billing method will be indicated in the Customer’s order summary, checkout confirmation, or Account Dashboard. Both methods are equally binding under these Terms. 

8.5 Taxes and Withholding. 

All Fees are exclusive of applicable sales, use, VAT, or other taxes, which are the Customer’s responsibility. In accordance with the indemnification procedures set forth in Section 13, Customer agrees to indemnify, defend, and hold fullthrottle.ai harmless from and against any liabilities, interest, penalties, or fees assessed against Customer or fullthrottle.ai arising from or related to Customer’s failure to pay such taxes. If any taxes are required by law to be withheld, Customer shall gross-up payments to ensure fullthrottle.ai receives the full amount invoiced. 

8.6 Disputes and Non-Payment. 

Billing disputes must be raised in writing within fifteen (15) days of the invoice date or charge. fullthrottle.ai and Customer will work in good faith to resolve any disputed amount promptly. Undisputed amounts must still be paid when due. Late payments accrue interest at the rate of 1.5% per month (or the maximum allowed by law). Any prepaid fees are non-refundable. 

fullthrottle.ai may suspend or terminate access to the Platform and/or Customer’s Account for failure to pay undisputed fees when due, and Customer shall be responsible for all reasonable costs of collection, including attorneys’ fees. 

9. Pricing and Fixed Platform Fees.

9.1 Pricing Overview. 

Access to the fullthrottle.ai Platform is offered through subscription plans and product modules displayed at the time of signup or order. Current pricing, plan tiers, and available add-on products are published on fullthrottle.ai’s pricing tables and personalized checkout pages. The specific pricing applicable to each Customer is determined by the products, media volumes, and service tiers selected during signup or in any subsequent order. fullthrottle.ai may update published pricing periodically. Updated pricing applies to new subscriptions or renewals only, unless otherwise agreed in writing. 

9.2 Fixed Platform Fees and Examples. 

Each Customer’s total monthly subscription fee includes a Core Platform fee and any selected media or automation modules. The following are illustrative examples only—actual pricing is confirmed at checkout or in each Customer’s order summary. 

Advertiser Tiers (sample pricing): 
• Core: Up to 25k households – $1,000 per month 
• Plus: 25k + households – $1,500 per month 
• Pro: 50k + households – $3,000 per month 
• Enterprise: 100 k + households – $5,000 per month 

Partner Bundles (sample pricing): 
• Core Partner: $5,000 per month (includes 10 Advertisers) 
• Plus Partner: $10,000 per month (includes 35 Advertisers) 
• Pro Partner: $15,000 per month (includes 65 Advertisers) 
• Enterprise Partner: $20,000 per month (includes 100 Advertisers) 

Example Add-On Modules (subject to availability): 

• Media Activation Channels: Display Ads, Connected TV Ads, FreeTV (FAST) Ads, Online Video, SmartMail, and similar omnichannel ad-delivery tactics. 
• AI Generated Video: Creative asset generation for CTV and FreeTV campaigns. 

These categories are representative examples. Specific product names, prices, and availability are published in the Customer’s Account, Order Form, or checkout summary and are subject to change without notice as fullthrottle.ai evolves its offerings. 

All pricing is displayed in USD and billed monthly in advance unless otherwise specified in writing. Taxes and regulatory fees, if applicable, are the responsibility of the Customer. 

Customers billed through a Payment Processor will be charged automatically each billing cycle, while Customers with Invoiced Accounts will receive invoices per Section 8.3. 

9.3 Media Campaign Billing. 

Customers may create and launch media campaigns within the Platform at any time by selecting audience sizes, targeting tactics, channels, and budget allocations. Each campaign constitutes a separate Order within the Platform. 

Media campaigns may be billed in one of two ways, as specified in the Customer’s Account settings or Order summary: 

• Prepaid Campaigns: Media spend is charged upfront at the time of campaign creation. Actual delivery is reconciled automatically as the campaign executes. 
• Post-Campaign Billing: Media spend is invoiced after campaign completion based on actual delivery, pacing, and optimization parameters defined in the campaign setup. 

All campaign charges are typically processed through fullthrottle.ai’s integrated Payment Processor and displayed in the Customer’s billing dashboard. 

However, fullthrottle.ai reserves the right to issue direct invoices independently of any Payment Processor in certain situations, including but not limited to: 

(i) month-end consolidated billing, 
(ii) campaigns that exceed predefined spend thresholds, 
(iii) enterprise or agency accounts or any other Invoiced Accounts operating under custom payment terms, or 
(iv) technical or operational circumstances requiring alternative billing methods. 

In such cases, payment terms for such invoices will be defined on the face of the invoice (e.g., net 30 days). fullthrottle.ai may require prepayment, adjust credit limits, or suspend campaign delivery if payment is not received when due or if a payment method fails. 

9.4 Pricing Updates and Billing Authority. 

Published pricing may be updated periodically. Revised rates apply only to new subscriptions or renewals unless otherwise agreed in writing. 

The order confirmation, checkout flow, or executed invoice presented by fullthrottle.ai’s billing system constitutes the binding pricing and payment agreement between the Customer and fullthrottle.ai. In the event of a discrepancy between public pricing tables and the Customer’s checkout summary or invoice, the latter shall control. 

9.5 Credit Terms and Threshold Management. 

fullthrottle.ai may establish or revise credit limits at its discretion. If a Customer’s cumulative Media Spend exceeds its credit limit or preauthorized threshold, fullthrottle.ai may (i) require prepayment, (ii) pause campaigns pending payment, or (iii) issue a mid-cycle invoice. Failure to maintain a valid payment method or to pay invoices when due may result in suspension or termination of Services. 

10. AI Worker Platform Fees, Bidding, and Billing Mechanics.

10.1 Overview of Bidding and Delivery. 

Each bid opportunity within the fullthrottle.ai Platform represents a single advertising impression or eligible media event. To operate efficiently within dynamic real-time bidding and omnichannel media environments, fullthrottle.ai employs predictive AI models that autonomously evaluate, bid, and optimize delivery across connected supply sources. 

When a campaign wins an auction or triggers a direct media execution, the Platform automatically reconciles the applicable costs to reflect the actual clearing price of the impression (“Clearing CPM”) and corresponding Media Spend. This ensures billing accuracy based on verified delivery and transparent performance reporting. 

10.2 AI Worker Compute and Embedded Platform Fee Model. 

Each campaign executed within the Platform leverages AI Worker Compute—a distributed system of automated tasks that power: 

• audience resolution and identity matching, 
• creative and channel optimization, 
• real-time bidding decisions, 
• pacing and frequency management, 
• media delivery verification, and 
• transaction-level attribution and measurement. 

The cost of these AI Worker Compute tasks is represented by the AI Worker Platform Fee, which is embedded within the Platform’s pricing model. It reflects the operational compute resources, data processing, and automation required to execute campaigns at scale. 

The AI Worker Platform Fee: 

• is not a separate itemized charge or post-bid markup; 
• is incorporated directly into the media cost reflected in campaign reporting and monthly invoicing; 
• adjusts automatically based on campaign complexity, scale, and automation tier; and 
• funds the continuous optimization, orchestration, and measurement performed by fullthrottle.ai’s systems. 

10.3 Dynamic AI Worker Platform Fee Tiers (Example Illustration) 

These tiers are illustrative. Actual compute allocation adjusts dynamically based on the number of campaigns, tactics, and AI workload required to deliver outcomes.

10.4 Billing and Reporting. 

All media costs, including for embedded AI Worker Compute tasks, are reflected in the Customer’s billing dashboard and consolidated in the monthly invoice cycle. 

Example: 
If the Platform places a bid at an estimated $18 CPM and wins the impression at $12 CPM, the final Media Spend is calculated at the $12 clearing rate, inclusive of all embedded AI Worker Compute and automation costs. No additional Platform surcharge is added or broken out separately. 

Charges will be processed through the Customer’s designated billing method (either Auto-Billing through the Payment Processor or Invoiced Accounts, as described in Section 8). 

10.5 AI Worker Compute Scaling and Agent Activity. 

Each Customer campaign utilizes one or more AI Media Agents within the fullthrottle.ai Platform. These Agents perform ongoing compute-driven tasks, including syncing household/audience data, optimizing bids and pacing, refreshing creatives and targeting, executing attribution analyses, and maintaining cross-channel delivery. The Platform surfaces these operations in the AI Media Agent Enclosure (e.g., “Agent Actions Taken” and “Human Hours Saved”). The scale and frequency of these compute tasks directly influence the embedded AI Worker Platform Fee, ensuring charges correspond to the actual automation workload performed on the Customer’s behalf. 

11. Bidding, Optimization, and Attribution.

The Platform uses automated bidding, pacing, and AI optimization to deliver efficient media performance across channels. Attribution uses transaction-level matching to link ad exposure to verified outcomes. fullthrottle.ai may employ third-party measurement partners or proprietary attribution methods to improve accuracy and consistency, and reporting may be updated or reconciled as additional delivery data is received. 

12. Privacy, Data Protection, and Compliance Oversight.

12.1 Definitions. 

“Data Privacy Laws” means the applicable laws and regulations of any relevant jurisdiction, as amended or replaced from time to time, governing the Processing or protection of Personal Information as necessary for the performance of Services under this Agreement. 

 
“Personal Information” means information that identifies or is reasonably capable of being associated with an individual or household, or any other information pertaining to an identifiable data subject that is defined as “personal information”, “personal data”, “personally identifiable information”, or “nonpublic information” under Data Privacy Laws, to the extent such information is Processed in relation to the Services provided under this Agreement. 

 
“Process” means any operation or set of operations which is performed on Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. 

 
“Security Breach” means unauthorized access to Personal Information in fullthrottle.ai’s possession or control that compromises its confidentiality, integrity, or availability. 

12.2 Roles. 

For Processing of Personal Information, Customer is the business/controller, and fullthrottle.ai is the service provider/processor as such terms are defined under Data Privacy Laws.  fullthrottle.ai will Process Personal Information only as set forth in our Privacy Policy and (i) to provide, maintain, and improve the Services, (ii) as permitted by these Terms, or (iii) as required by law. 

12.3 Security Program. 

fullthrottle.ai maintains administrative, technical, and physical safeguards aligned with recognized industry standards (e.g., SOC 2, ISO 27001), including encryption in transit and at rest, access controls, vulnerability management, and at least annual penetration testing to ensure data confidentiality and integrity. 

12.4 Monitoring and Compliance Oversight. 

fullthrottle.ai reserves the right to monitor and audit Customer’s use of the Platform and Services to ensure compliance with these Terms, applicable laws including Data Privacy Laws, and industry standards. Such monitoring may include review of campaign configurations, data usage, and delivery patterns solely to confirm adherence to Platform policies, fraud prevention standards, and security protocols. 

If fullthrottle.ai determines, in its sole discretion, that Customer’s activities or data usage violate these Terms, any other part of this Agreement, applicable law including Data Privacy Laws, or present a risk of harm to the Platform, its users, or third-party partners, fullthrottle.ai may take appropriate remedial actions, including suspension, restriction, or termination of access. 

fullthrottle.ai may, in its sole discretion, disclose relevant information about Customer’s use of the Platform to law enforcement authorities, data protection regulators, or affected third parties (including supply-side platforms, media exchanges, and network partners) when such disclosure is reasonably necessary to protect users, enforce legal compliance, or prevent fraud, abuse, or data security incidents. 

12.5 Security Breach Notification. 

fullthrottle.ai will notify Customer of a confirmed Security Breach without undue delay, provide available details, and reasonably cooperate with Customer’s investigation and remediation. Notification timelines will comply with applicable law. Customer is responsible for promptly notifying fullthrottle.ai if it becomes aware of any breach or unauthorized disclosure involving Customer’s own systems or Account Credentials that could impact fullthrottle.ai’s Services. 

12.6 Subprocessors. 

Customer authorizes fullthrottle.ai to engage subprocessors to deliver the Services. fullthrottle.ai will impose obligations materially equivalent to this Section 12 on all subprocessors and will remain responsible for their performance. A current list of subprocessors may be provided upon request to the extent required by applicable law. 

12.7 Assistance with Data-Subject Requests. 

Taking into account the nature of Processing, fullthrottle.ai will provide reasonable assistance so Customer can respond to verifiable consumer or data subject requests (access, deletion, correction, opt-out) where required by applicable Data Privacy Laws.  fullthrottle.ai will not directly respond to such requests except as legally required or at Customer’s written instruction. Customer acknowledges that fullthrottle.ai’s ability to assist depends on the information available within the Platform and that Customer remains the primary contact for data subject inquiries. 

12.8 Audit Evidence. 

Upon reasonable written request, not more than once per year, fullthrottle.ai will provide available third-party security attestations or summaries (e.g., SOC 2 report letter, ISO certificate) under a confidentiality agreement. Any such materials constitute fullthrottle.ai Confidential Information. 

12.9 External Policies and Order of Precedence. 

Detailed information on data collection, Processing, and protection practices is available at the fullthrottle.ai Data Privacy Hub and Privacy Policy, which are incorporated by reference into these Terms. 

If Customer requires a jurisdiction-specific Data Processing Addendum (DPA) (e.g., GDPR/UK/EU SCCs), the parties may execute a separate DPA. In the event of conflict between a signed DPA and these Terms, the DPA will control with respect to any terms involving the Processing or protection of Personal Information. 

13. Indemnification.

13.1 Mutual Indemnification. 

Each party (“Indemnifying Party”) agrees to indemnify, defend, and hold harmless the other party (“Indemnified Party”), and its officers, directors, employees, and agents, from and against any and all third-party claims, actions, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: 

(i) the Indemnifying Party’s breach of these Terms; 

(ii) the Indemnifying Party’s gross negligence, willful misconduct, or violation of applicable law; 

(iii) the Indemnifying Party’s use of the Services, or the use of the Services by any person or entity using the Indemnifying Party’s Account, computer, or device; or 

(iv) any allegation that materials provided by the Indemnifying Party (including Ads, creative content, or data) infringe or misappropriate any intellectual property right, publicity right, or privacy right of a third party. 

13.2 Agency and Partner Obligations. 

If Customer is an Agency or Partner, it further agrees to indemnify, defend, and hold harmless fullthrottle.ai and its officers, directors, employees, and agents against all claims, damages, or expenses (including reasonable attorneys’ fees) arising out of or related to: 

(i) any act, omission, or misrepresentation of its Advertisers or end clients; 

(ii) any disputes between Agency/Partner and its Advertisers; or 

(iii) any content or data provided by those Advertisers or clients for use on the Platform. 

13.3 Indemnification Procedure. 

The Indemnified Party shall promptly notify the Indemnifying Party in writing of any claim for which indemnification is sought (provided that failure to give prompt notice shall not relieve the Indemnifying Party of its obligations except to the extent materially prejudiced). The Indemnifying Party shall control the defense and settlement of any such claim, provided that it may not settle any claim without the Indemnified Party’s prior written consent if such settlement admits fault or imposes any non-monetary obligation on the Indemnified Party. The Indemnified Party may participate in the defense with counsel of its choosing at its own expense. The indemnification obligations of this Section 13 shall survive the termination of this Agreement. 

14. Limitation of Liability.

14.1 Exclusion of Certain Damages. 

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF REVENUE, PROFITS, GOODWILL, DATA, OR BUSINESS INTERRUPTION, EVEN IF SUCH DAMAGES WERE FORESEEABLE OR THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 

14.2 Aggregate Liability Cap. 

EXCEPT FOR THE SPECIFIC EXCLUSIONS LISTED IN SECTION 14.3, EACH PARTY’S TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS, THE USE OR INABILITY TO USE THE SERVICES, ANY INFORMATION OR CONTENT MADE AVAILABLE THROUGH THE SERVICES, OR ANY OTHER MATTER RELATED TO THE PLATFORM OR SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID OR PAYABLE BY CUSTOMER TO fullthrottle.ai IN THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. 

14.3 Exceptions to Limitations. 

THE LIMITATIONS SET FORTH IN THIS SECTION DO NOT APPLY TO: 

(i) EITHER PARTY’S INDEMNIFICATION OBLIGATIONS UNDER SECTION 13; 

(ii) CUSTOMER’S OBLIGATION TO PAY UNDISPUTED FEES DUE UNDER SECTION 8; 

(iii) EITHER PARTY’S BREACH OF CONFIDENTIALITY OBLIGATIONS UNDER SECTION 3.11; OR 

(iv) EITHER PARTY’S GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR FRAUD. 

14.4 Basis of the Bargain. 

THE PARTIES ACKNOWLEDGE THAT THESE LIMITATIONS OF LIABILITY ARE A FUNDAMENTAL BASIS OF THE BARGAIN AND HAVE BEEN RELIED UPON IN DETERMINING PRICING AND RISK ALLOCATION UNDER THESE TERMS.  

15. Warranties and Disclaimers.

15.1 Limited Warranty. 

fullthrottle.ai warrants that, during the Term, the Platform and Services will perform in all material respects in accordance with the then-current documentation and that fullthrottle.ai will provide the Services in a professional and workmanlike manner consistent with generally accepted industry standards. 

Customer’s exclusive remedy for any breach of this warranty shall be, at fullthrottle.ai’s option, (i) re-performance of the non-conforming Services, or (ii) a refund of the fees paid for the affected Services during the month in which the non-conformance occurred. 

15.2 Customer Warranties. 

Customer represents and warrants that: 

(i) it has all necessary rights, permissions, and authority to use and provide the Ads, creative content, and Customer Data in connection with the Services; 

(ii) such materials do not and will not infringe, misappropriate, or violate any third-party rights or applicable law; and 

(iii) it will comply with all applicable laws, rules, and regulations in connection with its use of the Platform. 

15.3 Disclaimer. 

EXCEPT AS EXPRESSLY PROVIDED IN SECTION 15.1 ABOVE, AND TO THE EXTENT PERMITTED BY LAW, THE PLATFORM AND SERVICES, INCLUDING ALL fullthrottle.ai CONTENT, ARE PROVIDED “AS IS” AND “AS AVAILABLE,” AND fullthrottle.ai AND ITS AFFILIATES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, REPRESENTATIVES, ATTORNEYS, BUSINESS PARTNERS, CONTRACTORS, AND ANY OTHER PARTY INVOLVED IN THE CREATION, PRODUCTION, OR TRANSMISSION OF THE SERVICES (COLLECTIVELY, THE “DISCLAIMING PARTIES”) EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND RELATED TO THE SERVICES OR fullthrottle.ai CONTENT, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. THE DISCLAIMING PARTIES SHALL NOT BE SUBJECT TO LIABILITY FOR THE TRUTH, ACCURACY, OR COMPLETENESS OF fullthrottle.ai CONTENT OR ANY OTHER INFORMATION CONVEYED TO ANY USER OF THE SERVICES OR FOR ERRORS, MISTAKES, OR OMISSIONS THEREIN OR FOR ANY DELAYS OR INTERRUPTIONS IN THE AVAILABILITY OF THE SERVICES FROM WHATEVER CAUSE. CUSTOMER AGREES THAT IT USES THE SERVICES AND ANY fullthrottle.ai CONTENT AT ITS OWN RISK. 

fullthrottle.ai AND THE OTHER DISCLAIMING PARTIES DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE, OR THAT ADVERTISING PERFORMANCE OR DELIVERY RESULTS WILL MEET CUSTOMER EXPECTATIONS OR BUSINESS OBJECTIVES. IF CUSTOMER’S USE OF THE PLATFORM OR SERVICES RESULTS IN THE NEED FOR SERVICING OR REPLACING EQUIPMENT OR DATA, THE DISCLAIMING PARTIES SHALL NOT BE RESPONSIBLE FOR THOSE COSTS. 

15.4 External Factors. 

Customer acknowledges that campaign results depend on numerous external factors beyond fullthrottle.ai’s control (including third-party networks, exchange inventory, audience availability, and market conditions), and that fullthrottle.ai makes no guarantee of impressions, conversions, reach, or return on ad spend.   

16. Force Majeure.

Neither party shall be liable or deemed in breach for any delay or failure in performance under these Terms (other than payment obligations) caused by events or circumstances beyond its reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, natural disasters, epidemics, labor disputes, supply-chain interruptions, power or internet outages, or actions of governmental authorities (“Force Majeure Event”); provided, however, that the party invoking the Force Majeure Event must promptly provide notice to the other party and use commercially reasonable efforts to resume its performance as required under this Agreement.  

17. Term, Renewal, and Termination.

17.1 Term and Commitment Periods. 

The “Term” of this Agreement begins on the Effective Date (or the Customer’s initial signup date, if later) and continues for the period specified in the Customer’s Order Form, Product Schedule, or personalized payment link. 

Subscription and service commitment lengths may vary by Customer, including but not limited to: 

• Monthly plans with the ability to cancel upon thirty (30) days’ written notice after the initial commitment period; 
• Initial three (3) month programs converting to month-to-month thereafter; 
• Six (6) month or twelve (12) month annual commitments with no early termination rights unless explicitly stated in the Order; or 
• Custom enterprise or partner agreements with negotiated renewal and termination provisions. 

The specific commitment term, renewal schedule, and cancellation rights applicable to each Customer shall be those set forth in Customer’s personalized Order, payment link, or checkout summary at the time of signup, and shall govern in the event of any conflict with these Terms. 

17.2 Renewal. 

Unless otherwise stated in the Customer’s Order, subscriptions automatically renew for successive Terms equal in length to the immediately preceding Term at fullthrottle.ai’s then-current pricing. Either party may provide written notice of non-renewal at least thirty (30) days prior to the next renewal date. 

17.3 Suspension or Termination by fullthrottle.ai. 

fullthrottle.ai may suspend or terminate Customer’s access to the Platform and/or other Services upon written notice if Customer: 

(i) fails to pay undisputed amounts when due and does not cure within ten (10) days of notice; 
(ii) breaches these Terms and fails to cure within fifteen (15) days of written notice; or 
(iii) engages in unlawful or abusive use of the Platform or other Services that poses a risk to fullthrottle.ai or third parties. 

During any suspension period, fullthrottle.ai may maintain campaign data and configuration for a reasonable time to facilitate restoration if Customer cures the default. 

17.4 Termination for Convenience. 

If the Customer’s Order explicitly provides for month-to-month or terminable-for-convenience service, either party may terminate with thirty (30) days’ written notice and such termination for convenience shall be effective at the end of the then-current billing cycle. 

17.5 Effect of Termination. 

Upon termination, Customer’s access to the Platform and other Services will cease. Customer remains responsible for all amounts incurred through the effective termination date. Customer Data will be deleted within thirty (30) days post-termination unless retention is required by law or otherwise agreed in writing. The provisions identified in Section 20.6 (Survival) shall continue in full force and effect following termination or expiration.  

18. Governing Law and Venue.

CUSTOMER AND fullthrottle.ai HEREBY IRREVOCABLY AND UNCONDITIONALLY AGREE that these Terms and any dispute, claim, or controversy arising out of or relating to such Terms and the Services (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to its conflict of laws principles. 

CUSTOMER AND fullthrottle.ai HEREBY IRREVOCABLY AND UNCONDITIONALLY CONSENT to submit to the exclusive venue and jurisdiction of the state and federal courts located in Chester County, Pennsylvania for any such dispute. 

CUSTOMER AND fullthrottle.ai HEREBY IRREVOCABLY AND UNCONDITIONALLY AGREE to waive any objection to the venue of any such litigation in the state and federal courts of Chester County, Pennsylvania, and waive any right to plead or claim in any such court that the litigation has been brought in an inconvenient forum. 

Notwithstanding the foregoing, either party may seek injunctive or equitable relief in any court of competent jurisdiction to prevent or restrain actual or threatened misappropriation of Confidential Information or infringement of intellectual property rights.

19. Updates and Notices.

19.1 Updates to Terms. 

fullthrottle.ai reserves the right to update or modify these Terms or other parts of the Agreement, including our Privacy Policy, from time to time. Each time Customer uses our Services, it should review the then-current version of the Agreement. Any material changes will be communicated by posting the revised version at https://www.fullthrottle.ai/terms-of-service/ and, where legally required, by email or in-app notice. 

Unless otherwise stated, updates become effective upon posting. Customer’s continued use of the Platform or Services after the effective date constitutes acceptance of the updated Agreement. If Customer is dissatisfied with the Services, fullthrottle.ai Content, these Terms, the Privacy Policy, or any other portion of this Agreement, Customer agrees that its sole and exclusive remedy is to stop using the Services.  

19.2 Notices. 

All legal notices, requests, or consents required under these Terms must be in writing and delivered to the addresses specified below (or to any updated address designated by either party in writing): 

For fullthrottle.ai: 

FullThrottle Technologies, LLC  
Attn: Legal Department 
1475 Phoenixville Pike, Suite 202  
West Chester, PA 19380  
Email: legal@fullthrottle.ai 

For Customer: 

To the email or physical address associated with Customer’s Account or Order. fullthrottle.ai may also provide operational or Account notices electronically through the Platform Dashboard or via email. 

19.3 Effective Delivery 

Notices delivered by email are deemed given on the date sent (if no delivery failure notice is received). Notices sent by courier or certified mail are deemed given upon confirmed delivery. 

20. Miscellaneous.

20.1 Opinions and Recommendations. 

fullthrottle.ai does not represent that any content available through the Services is completely accurate, and therefore any reliance on such content is done at Customer’s own risk. ANY RELIANCE ON ANY INFORMATION, OPINIONS, OR RECOMMENDATIONS OFFERED THROUGH THE SERVICES IS DONE AT CUSTOMER’S OWN RISK. fullthrottle.ai does not guarantee or promise that any information, opinions, or recommendations available through the Services will be helpful or reliable. CUSTOMER AGREES THAT fullthrottle.ai IS NOT LIABLE to Customer or anyone else for any harm that might arise as a result of using any of the Services or implementing in any manner any of the information, opinions, or recommendations made available through the Services. 

20.2 Assignment. 

Neither party may assign or transfer these Terms or the Agreement, in whole or in part, without the prior written consent of the other party; provided, however, that either party may assign this Agreement without consent in connection with a merger, acquisition, corporate reorganization, or sale of substantially all of its assets, provided the assignee assumes all obligations hereunder. Any attempted assignment in violation of this Section shall be null and void. 

20.3 Severability and Waiver. 

If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid provision shall be deemed modified to the minimum extent necessary to make it enforceable while preserving the parties’ intent. No failure or delay by either party in exercising any right or remedy shall constitute a waiver thereof, and any waiver must be in writing and signed by the waiving party to be effective. 

20.4 Export Controls. 

Certain software elements of the Services may be subject to United States export laws and controls. No software may be downloaded or exported to any country or foreign citizen that is under a United States embargo or that would otherwise violate United States law or regulations. 

20.5 Entire Agreement. 

These Terms, together with any applicable Order Forms, Product Schedules, or incorporated policies (including the Privacy Policy and Data Processing Addendum, if applicable), constitute the entire agreement between the parties and supersede all prior or contemporaneous proposals, understandings, or agreements, whether written or oral, relating to the subject matter hereof. 

20.6 Survival. 

Sections 3.9 (Aggregated Data), 3.10 (Intellectual Property Ownership), 3.11 (Confidential Information), 7 (Data Ownership and Use), 8 (Payment, Invoicing, and Taxes), 9 (Pricing and Fees), 12 (Privacy, Data Protection, and Compliance Oversight), 13 (Indemnification), 14 (Limitation of Liability), 15.3 (Disclaimer), 17.5 (Effect of Termination), 18 (Governing Law and Venue), 19.2 (Notices), 20 (Miscellaneous), and any other provisions which by their nature should survive termination shall remain in full force and effect following the termination or expiration of this Agreement.