Introducing: Return on Audience
Why
The goal of Return on Audience is to give advertisers exclusive insight into everything happening across their addressable universe — in one screen.
Up until now, we've offered a variety of reports in the fullthrottle.app platform that give an unrivaled, detailed view into your many marketing efforts.
- First, there is the Return on Ad Click screen — an unbiased report on clicks from third-party sources, vendors, or agencies, as well as their connection with any attributed transactions.
- We also have the Instant Marketing screen — it adds up your uniquely generated audience of first-party data, what immersive marketing tactics they were served, and any related transactional matches to those households.
- And finally, the Custom Campaigns — showing incremental lift from segmented campaigns being served to custom audiences.
What
With the launch of the Return on Audience screen, all three key insights now live in one united report.
Where
Explore the navigation, definitions, and key features of the Return on Audience screen in our Sagedesk Knowledge Hub.