An Ad Completion event occurs when a video ad plays through to the end.
Ad Fraud is when a company knowingly serves ads that no one will actually see as a way to drive “views” and revenue. For example,...
A company that connects websites with advertising to sell, then aggregates that inventory for advertisers to buy, usually via programmatic exchanges.
A company whose technology relays an ad buy to a website and reports on how it performed.
Typical Ad Sizes include 728x90, 300x250, 160x600, 300x600, 320x50.
Ad tech (or AdTech), short for advertising technology, refers commonly to all technologies, softwares and services used for delivering, controlling and targeting online ads.
AdTech AI can be used to predict where shoppers are in the funnel and how close to purchase they are. The goal of AdTech AI...
An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service.
A software interface that serves as a connection between computers or computer programs, with a set of rules on how those platforms communicate.
An implementation of technology where marketing decisions are made by or in part by machine algorithms and machine learning. The goal of AdTech AI is to leverage the processing power of computers...