A web-based technology for storing and distributing advertisers' creative assets.
AdTech AI can be used to predict where shoppers are in the funnel and how close to purchase they are. The goal of AdTech AI...
A software interface that serves as a connection between computers or computer programs, with a set of rules on how those platforms communicate.
An implementation of technology where marketing decisions are made by or in part by machine algorithms and machine learning. The goal of AdTech AI is to leverage the processing power of computers...
Attribution in a marketing sense determines the most effective influences which drive buyers to purchase. This is not the most comprehensive way to measure channels’...
This segmentation can be based on previous purchases, website interactions, product usage, etc.