• AdTech AI is artificial intelligence that is used within advertising technology to make marketing and advertising strategies smarter. Can be used to predict where shoppers are in the funnel and how close to purchase they are.
  • The goal of AdTech AI is to leverage the processing power of computers to find connections between data points that would not be possible for a human.
  • Also see Artificial Intelligence

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.