Machine Learning is a method of AI which helps software applications develop accuracy and precision of a given algorithm by using historical data to guide...
A matchrate refers to the number of unique audience records two partners have in common when comparing or onboarding their data sets.
A Device ID is a unique identifier, usually a long string of random characters, attached to modern hardware connected to the internet such as an...
Multi-Touch Influence is the magic mix rather than the magic wand (attribution), without dependence on old-school methodologies like last click, first click, etc. Also see...