Machine Learning is a method of AI which helps software applications develop accuracy and precision of a given algorithm by using historical data to guide...
Additional ad impressions which are negotiated in order to make up for the shortfall of ads delivered versus the commitments agreed upon in the insertion...
A matchrate refers to the number of unique audience records two partners have in common when comparing or onboarding their data sets.
A measurement used to evaluate an ad’s effectiveness at driving a viewer’s ability to remember a brand or the message it intended to communicate. Typically...
Form of online video ad placement where the ad is played during a break in the middle of the content video.
A Device ID is a unique identifier, usually a long string of random characters, attached to modern hardware connected to the internet such as an...
The Media Rating Council, a body whose mission is to secure audience measurement that is valid, reliable, and effective.
Multi-Touch Influence is the magic mix rather than the magic wand (attribution), without dependence on old-school methodologies like last click, first click, etc. Also see...