• Multi-Touch Influence is a way of determining the buyer's journey by reviewing all marketing assets –– the magic mix rather than the magic wand (attribution), without dependence on old-school methodologies like last click, first click, etc.
  • Also see Attribution

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.