In - you can seamlessly shift between products to follow the customer journey more clearly!

Use your fullthrottle.aiTM credentials to log into Once logged in, you'll see your permissioned client list with three columns to the right. Forget your credentials? Just visit to reset your password. 

Select your client and product

Select your client or use the FILTERS menu on the right to search by client name. Then - scroll to the right and click on the hyperlinks to access the associated product platform.

  • New Audiences = ShopperSuite
  • Previous Customers = Lifecycle (formerly known as Activ8)
  • Lead Generation  = Nitroleads

Users can now easily navigate from New Audiences - Previous Customers - or Lead Generation to access each product in one easy to access platform.

Note the client status: 

  • Running indicates the client is actively on the product at the current time.
  • Not Running indicates the client is not actively on the product at the current time.
  • OFF indicates the client is no longer active on the product, but previously was at some point
  • <blank> indicates the client has never been active on the product.

Once you have selected your client and product - you can move into the various associated screens, platforms and reports. All reports can be accessed via the left sidebar menu - under the Measure tab.

Reporting for Previous Customers (Lifecycle)  

  • DMS Hygienics
  • Lifecycle Marketing







Reporting for New Audiences (ShopperSuite)

  • New Audience Marketing
  • Return on Audience
  • 3p Analytics
  • Keyword ROI
  • Buyer Journey













Reporting for Lead Generation (NitroLeads)

  • Lead Campaigns







You can find more information about navigating and other FAQs in our Sagedesk Knowledge Hub.

Note - you will no longer be able to access anything related to fullthrottle.aiTM at,, or as of 6/1/2023