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FEATURED INSIDER NEWS POSTS

ftai_WEB_Blog_FeaturedImage_WhitePaperDSP_689x400_09-25

Why Most Generic DSPs Fail Mid-Market Automotive Brands

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ftai_WEB_Blog_FeaturedImage_BuildFirstPartyAudiences_690x350_09-25

How To Build First-Party Audiences That Convert 

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ftai_WEB_Blog_FeaturedImage_ChoosingAdTechPlatform_690x350_08-25

How to Choose an AdTech Platform That Actually Delivers 

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ftai_WEB_Blog_FeaturedImage_SmartMailStreamingDisplay_690x350_08-25
fullthrottle.ai

Leveraging SmartMail, Streaming, and Display to Reach High-Intent Buyers

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

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ftai_WEB_Blog_FeaturedImage_CPMsAreAKnifeFight_690x350_08-25
fullthrottle.ai

CPMs Are A Knife Fight. Here’s What To Measure Instead.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

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InGA4WeTrust_690x350
fullthrottle.ai

In GA4 We Trust? Think Again.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

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The Local Execution Gap in AdTech 690×350
AdTech fullthrottle.ai

The Local Execution Gap in Most AdTech 

The AdTech ecosystem has grown into a complex network of platforms, tools, and data providers — each designed to solve a piece of the marketing puzzle. Yet for many regional and local advertisers, executing a coordinated, measurable campaign remains an uphill challenge.

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Product Updates
fullthrottle.ai Product Updates

New Audience Marketing Screen

Refined breakdown of new and returning audiences – available in fullthrottle.app

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Product Updates
fullthrottle.ai Product Updates

New Audience State Segmentation

Enhance your targeting by including or excluding specific states from your radius-based marketing to reach only the most relevant audiences.

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Product Updates
fullthrottle.ai Product Updates

New Audience Apartments, High-Rises, and Multi-Unit Buildings

Now identify and market to residents in apartments, high-rises, and all multi-unit buildings with New Audiences.

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Product Updates
fullthrottle.ai Product Updates

Household Insights Screen

Announcing our latest platform update: Changes to the Household Insights Screen. Included are Behavioral and Hyperlocal insights.

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Product Updates
fullthrottle.ai Product Updates

Mission Viking: FullThrottle’s Latest Platform Updates

In this platform update, readers will discover fullthrottle.ai’s latest advertising technology updates, as well as what’s up next for 2023.

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Product Updates
fullthrottle.ai Product Updates

Introducing fullthrottle.app

Lead Generation- now available at fullthrottle.app

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