CPMs Are A Knife Fight. Here’s What To Measure Instead.
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If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
As brands look for the most efficient ways to reach their audiences, FreeTV offers a powerful alternative to tradtional streaming platforms.
Embrace the power of audience obsession and push your marketing strategy into the future.
There are two keys to thriving in a digital world: owning your audience data and effectively using it.
fullthrottle.ai offers a transformative alternative to traditional retargeting, addressing its key limitations with innovative solutions.
A critical limitation of CTRs: they do not capture the influence of ads on brand awareness, consideration, and long-term customer behavior.
The key to successful activation is timeliness and relevance – these can only be achieved through up-to-date data that reflects the current realities of the audience.
Personalizing direct mail has always presented some challenges. The limitations in data collection, segmentation, and customization lead to a one-size-fits-all approach that fails to resonate on a personal level with recipients. Thankfully, direct mail now looks very different.
As the digital advertising world grapples with cookie inflation, fullthrottle.ai is a platform uniquely positioned to navigate these changes.
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