Why FAST is winning the performance game
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The Illusion of First-Party Data Control in Walled Gardens
The walled gardens of Facebook and Google miss out on significant unreachable audiences.
Redefining Attribution Models To Unlock the Full Potential of Customer Journeys
By focusing on the entire customer journey and external factors, marketers can create more accurate attribution models for better marketing strategies.
Why Your Retargeting Audience Is Shrinking and How To Get It Back
You need a strategy to build incremental first-party data and pull your website visitors down the buyer funnel to purchase.
Unlocking the Power of First-Party Data: A Retail Media Network Guide
The data exchange should benefit the user experience, not recklessly monetize audiences.
The Power of CDPs: How fullthrottle.ai Can Supercharge Your Business Operations
When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.
Cookieless Technology: The Future of Advertising
Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that
Level Up Your First-Party Data Collection
As we begin to understand that scarcity of first-party data means a lack of volume, we can start to look towards gathering the full picture of what is needed to complete first-party data assets.
Determining Your First-Party Data Strategy
First-party data strategies for collecting and activating tend to fall on a scale – or so we’ve noticed with the brands and agencies that partner with us.
The Top Three Marketing Priorities Smart Marketers Are Focused on in 2023
We see smart marketers separate what they’re seeing physically in front of them versus what’s happening on their website. They’re continually investing in people that are going to their website, since it’s a smart, long-term strategy.
How Retail Media Networks Can Expand and Monetize Their Assets
Now, RMNs are being grouped into media strategies, which is why using them for campaigns is seen as promising for the AdTech industry. However, there is an issue with the RMN business model – it’s broken.