How to Choose an AdTech Platform That Actually Delivers
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The Power of CDPs: How fullthrottle.ai Can Supercharge Your Business Operations
When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.
Preparing for a Post-Cookie World: Navigating the Changes in Data-Informed Advertising in 2023
Businesses that strive toward data independence and a direct relationship with their customers can create a more stable ground for themselves in third-party data becomes less available.
How to Increase Match Rates Using Validated Signals
Validated signals establish an understanding – between the shopper and the seller – and help in clarifying the customer journey, supporting the storyline of the successful shopping experience and path to purchase.
Cookieless Technology: The Future of Advertising
Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that
How To Profit From First-Party Data
The best way to profit from data is with technology that can transform previously programmatic audiences into first-party data. Then, agencies can collect audiences that would otherwise be lost and own this data instead of using third-party data.
Level Up Your First-Party Data Collection
As we begin to understand that scarcity of first-party data means a lack of volume, we can start to look towards gathering the full picture of what is needed to complete first-party data assets.
Determining Your First-Party Data Strategy
First-party data strategies for collecting and activating tend to fall on a scale – or so we’ve noticed with the brands and agencies that partner with us.
What Are Agencies Doing About First-Party Data?!
As a partner, an agency can bring independent technology to the table to help advertisers, their brands, and their clients to start leaning into first-party data.
Who Actually Clicks on Retargeting Display Ads?
The problem with traditional analytic tools is that they don’t show how a majority of consumers actually behave. This is a massive problem.
The Top Three Marketing Priorities Smart Marketers Are Focused on in 2023
We see smart marketers separate what they’re seeing physically in front of them versus what’s happening on their website. They’re continually investing in people that are going to their website, since it’s a smart, long-term strategy.