White Paper: Should You Handle Media Buying In-House?
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FEATURED INSIDER NEWS POSTS
Unlocking High Match Rates in Data-Driven Marketing
Achieving high match rates is possible with the right strategy, transforming the effectiveness of your marketing plan.
How To Reach More of Your Audience With Higher Match Rates
The fullthrottle.ai platform leaps over the bar – reliably matching data sets 50% more often than average.
The Illusion of First-Party Data Control in Walled Gardens
The walled gardens of Facebook and Google miss out on significant unreachable audiences.
Redefining Attribution Models To Unlock the Full Potential of Customer Journeys
By focusing on the entire customer journey and external factors, marketers can create more accurate attribution models for better marketing strategies.
Why Your Retargeting Audience Is Shrinking and How To Get It Back
You need a strategy to build incremental first-party data and pull your website visitors down the buyer funnel to purchase.
Unlocking the Power of First-Party Data: A Retail Media Network Guide
The data exchange should benefit the user experience, not recklessly monetize audiences.
The Power of CDPs: How fullthrottle.ai Can Supercharge Your Business Operations
When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.
Cookieless Technology: The Future of Advertising
Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that
Level Up Your First-Party Data Collection
As we begin to understand that scarcity of first-party data means a lack of volume, we can start to look towards gathering the full picture of what is needed to complete first-party data assets.
Determining Your First-Party Data Strategy
First-party data strategies for collecting and activating tend to fall on a scale – or so we’ve noticed with the brands and agencies that partner with us.