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FEATURED INSIDER NEWS POSTS

ftai_WEB_Blog_FeaturedImage_BehavioralTargeting_HowItWorks_689x400_04-26

Behavioral Targeting: How It Works, Benefits & Examples 

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ftai_WEB_Blog_FeaturedImage_BringIdentitytoDigitalAds_690x350_04-26 (1)

Bringing High-Quality Audience Targeting to Digital Audio 

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ftai_WEB_Blog_FeaturedImage_AudioUndervalued_Article_690x350_04-26

Why Audio Is the Most Undervalued Channel in Your Media Plan

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Product Updates
Product Updates

New Audience Apartments, High-Rises, and Multi-Unit Buildings

Now identify and market to residents in apartments, high-rises, and all multi-unit buildings with New Audiences.

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Product Updates
Product Updates

Household Insights Screen

Announcing our latest platform update: Changes to the Household Insights Screen. Included are Behavioral and Hyperlocal insights.

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Product Updates
Product Updates

Mission Viking: FullThrottle’s Latest Platform Updates

In this platform update, readers will discover fullthrottle.ai’s latest advertising technology updates, as well as what’s up next for 2023.

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Product Updates
Product Updates

Introducing fullthrottle.app

Lead Generation- now available at fullthrottle.app

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Product Updates
Product Updates

Custom Mail Frequency

Custom Mail Frequency allows you to re-deploy direct mail marketing at a time that best fits customers in YOUR industry’s buying cycle.

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Product Updates
Product Updates

Lead Notification

Instant lead notification – now a featured update in Lifecycle.

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Product Updates
Product Updates

Lead Generation – Now on fullthrottle.app

Lead Generation- now available at fullthrottle.app

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AdTech Playbook – Turning Your Actionable First-Party Data into Sales
AdTech Playbooks

Playbook: Turning Your Actionable First-Party Data into Sales

In this playbook, we show you how to run a data-informed marketing campaign built on three core fundamentals: Identify, Market, and Measure.

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AdTech Playbook – Immersive Household Marketing
AdTech Playbooks

Playbook: Immersive Household® Marketing

As cookies deprecate and privacy legislation continues to get stricter, brands, agencies, and media companies will only have a harder time reaching their best customers.

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AdTech Playbook – Democratize Every Publisher’s Access to a Cookieless Future-Proof World
AdTech Playbooks

Playbook: How Publishers Can Seize Market Share in a Post-Cookie Future

Publishers will feel the effects of the demise of cookies, as well as other changes in the advertising landscape. Publishers often rely on third-party audience data to support their business. Small to medium-sized publishers won’t be able to afford the hit that comes with losing these audiences.

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