Cross Device Targeting: Strategies, Tools, and Examples
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Playbook: Immersive Household® Marketing
As cookies deprecate and privacy legislation continues to get stricter, brands, agencies, and media companies will only have a harder time reaching their best customers.
Playbook: How Publishers Can Seize Market Share in a Post-Cookie Future
Publishers will feel the effects of the demise of cookies, as well as other changes in the advertising landscape. Publishers often rely on third-party audience data to support their business. Small to medium-sized publishers won’t be able to afford the hit that comes with losing these audiences.
Playbook: The Power of fullthrottle.ai® Technology
fullthrottle.ai is made to supercharge your marketing and advertising –– all by using first-party data from the future!
Return on Audience
The goal of Return on Audience is to give advertisers exclusive insight into everything happening across their addressable universe — in one screen.
Google Flip-Flopped … Again. Here’s How Marketers Should React.
If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
Hulu Ads vs. FreeTV Ads: Which Is Better?
As brands look for the most efficient ways to reach their audiences, FreeTV offers a powerful alternative to tradtional streaming platforms.
Cookies Aren’t Canceled — Here’s Why That Doesn’t Matter.
There are two keys to thriving in a digital world: owning your audience data and effectively using it.
Is fullthrottle.ai® Just … Retargeting?
fullthrottle.ai offers a transformative alternative to traditional retargeting, addressing its key limitations with innovative solutions.
Why You Should Ignore Your Click-Through Rates
A critical limitation of CTRs: they do not capture the influence of ads on brand awareness, consideration, and long-term customer behavior.
Is Direct Mail Still Effective?
Personalizing direct mail has always presented some challenges. The limitations in data collection, segmentation, and customization lead to a one-size-fits-all approach that fails to resonate on a personal level with recipients. Thankfully, direct mail now looks very different.