Why Most Generic DSPs Fail Mid-Market Automotive Brands
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How Data Hygiene Unlocks High Match Rates
Withered data means wasted marketing budget.
Redefining Attribution Models To Unlock the Full Potential of Customer Journeys
By focusing on the entire customer journey and external factors, marketers can create more accurate attribution models for better marketing strategies.
Mastering Data and Privacy: A Guide for CPG Brands in the Cookieless Era
Balancing data collection with private protection is essential for maintaining customer trust and ensuring compliance with ever-changing regulations.
A Six-Point Plan for Brands To Manage PII
Prioritize data privacy and security, and you’ll build a loyal customer base that trusts you with their information.
Why Your Retargeting Audience Is Shrinking and How To Get It Back
You need a strategy to build incremental first-party data and pull your website visitors down the buyer funnel to purchase.
Unlocking the Power of First-Party Data: A Retail Media Network Guide
The data exchange should benefit the user experience, not recklessly monetize audiences.
The Power of CDPs: How fullthrottle.ai Can Supercharge Your Business Operations
When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.
Preparing for a Post-Cookie World: Navigating the Changes in Data-Informed Advertising in 2023
Businesses that strive toward data independence and a direct relationship with their customers can create a more stable ground for themselves in third-party data becomes less available.
How to Increase Match Rates Using Validated Signals
Validated signals establish an understanding – between the shopper and the seller – and help in clarifying the customer journey, supporting the storyline of the successful shopping experience and path to purchase.
Cookieless Technology: The Future of Advertising
Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that