How To Build First-Party Audiences That Convert
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Is This Data Clean?
You are only as strong as the data you own. If the data you own is outdated by two or four years, it’s essentially worthless.
Top 7 Questions To Ask Your First-Party Data Provider
Letting go of cookies is painful, but it’s for the best and it’s going to be an exciting change to see across all of the digital landscapes.
How Much Work Is This Going To Be for Me?
Regardless of the method you take to access the data, first-party data overall requires more attention, such as monitoring hygiene and compliance, and segmenting it into different audiences.
What Kind of Data Are You Providing Me?
Not all data is created equally. Not all first-party data is created equally.
What Is the Impact of Losing Third-Party Cookies?
The cookiepocalypse doesn’t have to be as scary as it seems, as long as you plan ahead.
How Do I Get the Data?
If you are receiving your data in a document or through an insecure method, that is a major red flag.
Adopting a Multi-Touch Attribution and Influence Philosophy
If we think about the traditional attribution model, this is how most marketing companies, agencies, and brands measure their marketing. The problem with this is, it’s just not that simple.
How to Identify Anonymous Traffic
Companies are spending money to drive people to their website, so technology that can identify households and market back to them instantly is an essential part of the business.