104%
Increase in Sales from the Previous Year in the Same Month
47
Installations (Record-Breaking Month)
23%
Matched to Households Identified by FullThrottle
Solar Power of Oklahoma, a member of the Amicus Solar Cooperative, knew its website could be an innovative sales tool. However, they also knew only 3% of website visitors convert into leads, and they were missing the 97% who don’t leave their contact information. So, to gain traction with the people coming to their website, they needed a way to transform those visitors into first-party household data.
Solar Power of Oklahoma’s approach to its goal was two-fold: increase traffic to the website and capture more leads from those website visitors. In order to drive more traffic to their website, they hired a new ad agency and combined their efforts with FullThrottle’s AdTech to capture more leads from their traffic. For businesses to find success with ShopperSuite, it is essential to have quality traffic on their websites.
Once the team at FullThrottle installed ShopperSuite on Solar Power of Oklahoma’s website, the platform identified the in-market website visitors to their household addresses. Next, ShopperSuite deployed Immersive Household™ marketing, including SmartMail, emails, digital, social, and addressable video.
Within 90 days of activating the ShopperSuite platform, Solar Power of Oklahoma doubled their converted identified households, with steady month-over-month growth. In one month alone, they broke records with 47 solar installations. Twenty-three percent of those sales matched back to a household identified by FullThrottle’s AdTech. This was a 104% increase from the previous year in the same month. This shows the combined power of using ShopperSuite and an agency.
Combining forces with an agency and with the lead generation power of FullThrottle’s AdTech, Solar Power of Oklahoma was able to increase their installations month-over-month. A great agency and quality AdTech, like FullThrottle, has shown to be a winning combination for solar companies and many other brands.
Challenges
- Capture more leads from an increase in website visitors and convert these leads
Features Used
- ImmersiveHousehold TM
- SmartMail
- Emails
- Digital
- Social
- Addressable video
Results
- Increase in installations month-over-month, doubling converted identified households