Definition: Audience Segmentation

FullThrottle > Ad Tech Glossary > A > Audience Segmentation
  • Audience segmentation is the process of dividing your audience into subgroups based on shared interests and similar behaviors for even more refined targeting and analysis.
  • This segmentation can be based on previous purchases, website interactions, product usage, etc.
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Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.