• The act of managing consumer data that meets legal requirements and regulations.
  • Continual management and attention of consumer data hygiene, legislative practices, and data security to ensure the consumer’s data rights are always protected.
  • CCPA 
    • The California Consumer Privacy Act is a data regulation requiring businesses to disclose how the consumer’s data is being used and allowing them to opt out of said usage. While CCPA is restricted to California, many states are in the works to enforce their own privacy laws.