Data Clean Room is a secured, privacy-safe database environment that allows two entities to share and/or match on & offline data without ever actually touching the...
The act of managing consumer data that meets legal requirements and regulations.
Data Aggregation is the act of collecting massive amounts of data for processing altogether. Also see Data Aggregators
Data Aggregators (also known as data brokers) are companies who collect large amounts of data from various sources, compile the information, and sell the processed...
Data Hygienics, also referred to as “clean data” is the act of maintaining data to ensure all the information is as correct and error-free as...
The process of using an advertiser's 1st, 2nd and/or 3rd-party data to craft a more relevant marketing plan from which deeper and more relevant insights can be garnered.
A Data Lake is a repository designed to store large amounts of raw data, without a strict hierarchy, keeping it ready for on-demand transformation, activation,...
The process of taking offline data and moving it online for marketing and advertising purposes. 
Ensuring all technical processes and implementations are in place to facilitate a compliant transfer and safe usage of consumer data.
The process of older technology becoming obsolete, usually because it has been superseded by newer technology.

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.