• May 31, 2022

Data Aggregation

The act of collecting massive amounts of data for processing altogether
  • June 15, 2022

Data Aggregators

Companies that collect large amounts of data collected from various sources
  • June 15, 2022

Data Clean Room

Data Clean Room is a secured, privacy-safe database environment that allows two entities to share and/or match on & offline data without ever actually touching the...
  • April 15, 2022

Data Compliance

The act of managing consumer data that meets legal requirements and regulations.
  • January 10, 2023

Data Efficiency

The efficiency of the many processes that can be applied to data such as storage, access, filtering, sharing, etc., and whether or not the processes...
  • April 15, 2022

Data Hygienics

Data Hygienics, also referred to as “clean data” is the act of maintaining data to ensure all the information is as correct and error-free as...
  • April 15, 2022

Data Informed

The process of using an advertiser's 1st, 2nd and/or 3rd-party data to craft a more relevant marketing plan from which deeper and more relevant insights can be garnered.
  • May 11, 2022

Data Lake

A Data Lake can either live in-house on your servers, or you can subcontract the storage and management.    
Data Management Platform; a "data warehouse" used to house and manage cookie IDs and to generate audience segments, which are then used to target specific...
  • April 18, 2022

Data Onboarding

The process of taking offline data and moving it online for marketing and advertising purposes.