Data Clean Room is a secured, privacy-safe database environment that allows two entities to share and/or match on & offline data without ever actually touching the...
The act of managing consumer data that meets legal requirements and regulations.
The act of collecting massive amounts of data for processing altogether
Companies that collect large amounts of data collected from various sources
The efficiency of the many processes that can be applied to data such as storage, access, filtering, sharing, etc., and whether or not the processes...
Data Hygienics, also referred to as “clean data” is the act of maintaining data to ensure all the information is as correct and error-free as...
The process of using an advertiser's 1st, 2nd and/or 3rd-party data to craft a more relevant marketing plan from which deeper and more relevant insights can be garnered.
A Data Lake can either live in-house on your servers, or you can subcontract the storage and management.
Data Management Platform is a platform used for collecting, storing, managing, and activating data (1st, 2nd, and 3rd party). This technology is primarily cookie-based and...
The process of taking offline data and moving it online for marketing and advertising purposes.