• Identity Resolution involves making connections across datapoints so a consumer can be recognized across multiple devices, helping a brand build a cohesive omni-channel view of their consumers and target them on multiple devices.  
  • Household resolution 
    • Household resolution refers to identifying households tied to unique devices. Part of this process comes from understanding that a “unique” visitor is really a unique device and that households shop across multiple devices. 
  • Identity graph 
    • A tool that houses all information of customers and prospects, specifically their interactions with a website or product, creating a unified view.