Convert More Traffic, Build Dealership Loyalty, and Drive More Foot Traffic

fullthrottle.aiTM empowers your dealership with data-driven, targeted, and customer-centric strategies. Harness the power of first-party data and household-based marketing to win back opportunities and boost your leads.

fullthrottle.ai’s Integrated Marketing Cloud is the automotive industry's first platform that manages both types of first-party data, all powered by fullthrottle.ai's patented technology. The IMC manages your transactional first-party data living in your CRM and DMS, and it builds new incremental first-party data by transforming your website traffic into first-party household data.

Who is fullthrottle.ai for?

It’s essential that everyone in the automotive industry – OEMs, Tier 2s, and dealerships – understand and organize both their historical sales and service audience data, as well as daily website data collection. fullthrottle.ai works for anyone that wants:

  • A more efficient way to advertise, providing a higher ROI for your dealership.​​

  • Increased retention of sales and service non-loyal customers by keeping them engaged with your dealership, building dealership loyalty. ​​

  • More actionable web leads from your website traffic that converts at a much higher percentage.​

Meet Our NADA 2025 Team

Andrea[1]

Andrea Saso

Andrea is the VP of Strategic Partnerships at fullthrottle.aiTM. Andrea has been with fullthrottle.aiTM for 3 years and has been working with automotive dealers for over 6 years, helping them establish and organize their digital marketing programs.

Jenny Wildman

Jenny Wildman

Jenny is the Group VP of Performance Strategy at fullthrottle.aiTM and has executed national branding and endorsement deals for Chevrolet prior to joining us. Since joining fullthrottle.aiTM 2.5 years ago, Jenny has worked with auto dealerships across the country through our partnership with iHeartMedia.

Jim-Hughes

Jim Hughes

Jim is the SVP of Partner Strategy at fullthrottle.aiTM. Jim has over 26 years of experience working at the intersection of consumer marketing and data technologies in the automotive industry plus other B2C verticals. He has been with fullthrottle.aiTM for 7+ years and enhances our iHeartMedia partnership with his expertise.

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Malik Tyson

Malik is a Performance Strategist at fullthrottle.aiTM. Dedicated to crafting solutions for brands and retailers, Malik's expertise lies in audience creation and boosting website conversions. He brings years of AdTech experience to the table, having previously thrived as a Global Business Development Manager and Account Executive.

Mikey Villy

Mikey Villy

Mikey serves as a Regional Sales Manager, Automotive at fullthrottle.ai™️ for the West region, specializing in automotive clients. Mikey has over a decade of experience as a Sales Executive, making a name for himself in both the automotive industry and multiple tech startups. 

Christine McAllister

Christine McAlister

Christine is a Regional Sales Manager specializing in automotive at fullthrottle.aiTM covering the North Midwest region with over 20 years of experience. She began her automotive journey as an Account Manager at RPM, a division of Autobytel, covering a 7-state region for 6+ years. After a brief venture into pharmaceutical and medical device sales, Christine returned to her automotive roots, joining Edmunds as a Senior Sales Executive for over a decade. Most recently, she joined Affinitiv as a Regional Sales Executive, before joining our team. 

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Peter Kelso

Peter is the Regional Sales Manager - Team Lead - Automotive for fullthrottle.aiTM  covering the Northeast and Mid-Atlantic regions. Pete works with our agency partners to help them change the trajectory of their clients' businesses and in turn the trajectory of their agency. He brings with him over 19 years of experience in the automotive and other industries, 5 of those at McCann working on the Chevy account. 

Phil Tamez

Phil Tamez

At fullthrottle.aiTM  Phil works as a Regional Sales Manager, Automotive, the South Midwest and Southeast regions. He has been working in sales and leadership roles for the last twenty years. He has dedicated the past seven years to the automotive industry, gaining expertise in digital retail, third-party lead generation sites, acquisition tools, and fintech. Phil has experience working for both Fortune 500 companies and startups in addition to owning a small business. 

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Rachel Towsey

Rachel has worked at fullthrottle.aiTM for 3 years as a Performance Strategist on the iHeartMedia team. She has strong experience in helping auto clients build and optimize their digital marketing programs and currently works with automotive dealerships through our iHeartMedia partnerships.

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Todd Hauser

Todd is the Executive VP of Strategic Partnerships at fullthrottle.aiTM and previously led the Auto vertical vision for Tier 1, 2, and 3 clients at Effectv (a Comcast company). Todd also worked on Chrysler, Jeep, Dodge, and Ram businesses while working at BBDO prior to joining fullthrottle.aiTM.

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Will McGinnis

Will is the Director of Sales for fullthrottle.aiTM and holds nearly 20 years of sales leadership expertise and over a decade of SaaS experience in the automotive industry. Will has successfully led teams in various auto sector focuses from inventory management to full-suite marketing approaches.

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