fullthrottle.ai® Press

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fullthrottle.ai® Gets Second Patent For Ad Attribution

The patent bolsters fullthrottle.ai’s product portfolio and powers the company’s Smart Impression Predictor, which links media impressions to user browser sessions. Using fullthrottle.ai’s Smart Impression Predictor, buyer journey data and media logs are analyzed to deliver actionable insights for optimizing media investments and measuring against transactional sales results.

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fullthrottle.ai® Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video Advertising

fullthrottle.ai® announces the receipt of its second patent protecting technology that enables marketers to connect impression delivery to media attribution. The newly patented technology strengthens fullthrottle.ai’s approach to attribution measurement by determining the probability of a user’s browser session being influenced by specific media campaign impressions.

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