Household Transmutation: Our Foundational Technology

Targeting and measuring in-market shoppers is getting harder. The loss of third-party cookies has driven a weakening of Google and Adobe analytics, which leads to the decay of traditional programmatic advertising. Incorporating new solutions is more important due to Nielsen losing accreditation, the industry challenging itself to measure non-click conversions, and advertiser pressure to present a 360-degree multi-device household shopper journey.  

So, how do agencies, media companies, brands, and publishers move beyond the cookie and mobileAdID deprecation?  

How To Succeed Without Cookies and MobileAdIDs 

In order to succeed in a cookieless world without reliance on MobileAdIDS, agencies, media companies, brands, and publishers need a platform that has:  

  1. An all-star lineup of digital leaders, data engineers, and industry pioneers.  
  2. A combination of best-in-class, interoperable digital technologies 
  3. Complete data ownership and maximum first-party audience acquisition 
  4. An optimized partner match rate and customer journey insights.  

FullThrottle transmutes unique cookieless first-party household data––data that enables agencies, media companies, and brands to market and measure relevant advertising down to a household level. 

The Foundational Technology 

FullThrottle is a Data Transmutation Platform. There are currently no other platforms in this new category that specifically offers first-party household data. 

This technology allows businesses to identify and generate voluminous amounts of owned first-party household data using patent-pending technology. This data can be brought anywhere within the advertising ecosystem to achieve desired scale and reach––all without reliance on first- or third-party cookies, IDFA, GAID, or MAIDs.  

first-party household data

First-Party Household Data 

With this transmutation, you can create an addressable view of your households and activate them on any screen across the cookieless web and MAIDless mobile ecosystem.  

By working with FullThrottle, you gain access to immediately unlock your audience that would otherwise be lost due to tech deprecation. 

Household Transmutation Key Features 

Household Resolution Across Multiple Devices 

Gain access to persistent 1-to-1 household-based addressability across browsers and devices, using this patent-pending technology.  

No Reliance on MobileAdIDs or Third-Party Cookies 

Using patent-pending technology improves in-market household recognition––without third-party cookies.  

Validated Signals 

Our technology starts with known and observed signals. Nothing is appended or purchased from third-party aggregators. All data points are anchored with directly observed qualified hand-raiser signals.  

Attribution Measurement 

Our attribution measurement includes a plethora of identity signals collected by this patent-pending technology, which increases match rates and allows for connections across previously inaccessible operators. Shopper journey touchpoints and sales data validates spend with each partner through deterministic attribution.  

Cultivate a Hygienic Single Source of Truth 

Our technology updates data from first-, second-, and third-party sources that make up a diverse and constantly changing enrichment ecosystem. While maintaining consumer privacy, consumers' right to know, and preventing any overreaching sale of data, we can intelligently layer to build greater accuracy and a more comprehensive footprint.  

Change Is Here 

In an unpredictable, rapidly changing landscape, you need to be insulated against seismic changes to your technology investments. Whether the industry is ready or not, data will expire, and tech will be rendered less effective. FullThrottle Transmutation technology helps assure your platform is future-proof by providing your business first-party with household data.  

Are you protected? Schedule your demo today to see.