Natalie Gluth

Audio works. Proving it doesn’t have to be this hard. fullthrottle.ai® VP of Sales Hannah Endres on the attribution gap holding audio back and what changes when it’s solved.

Understand how CTV measurement works and the metrics that matter most across streaming campaigns.

Master first-party data activation to reach high intent audiences. Drive measurable growth.

Your audience is listening. The question is whether your media plan shows up when they are.

Learn how first-party data powers SmartMail — connecting direct mail to your omnichannel campaigns with AI-driven audience selection, in-platform creative approval, and closed-loop attribution.

Are you moving at the same speed as your customers?

Most marketing reports measure activity. Closed loop attribution measures what it produced.

Brands work hard to attract website visitors and app users, but most leave without converting. The challenge goes beyond driving traffic to re-engaging people who showed interest but didn’t act.

If your current targeting is stalling, or your first-party pool is feeling more like a puddle … it might be time to start feeding the funnel with smarter third-party traffic.

Marketers today have more customer data than ever before. Everything from website behavior to transaction history, CRM records to app interactions and survey responses. The inputs are everywhere, and overwhelming.

Why understanding intent, timing, and action matter more than who someone is

Disconnected systems, cookie-based targeting, and delayed attribution make it nearly impossible for dealers to know what’s actually driving showroom traffic or service revenue.

Marketers have long been forced to make uncomfortable tradeoffs. Digital channels offer precision but limited scale. Traditional TV deliver reach but at a premium cost, with little flexibility or visibility into outcomes. Scaling awareness often means overspending; optimizing efficiency often means sacrificing reach.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

AdTech has become one of the most powerful forces in modern marketing. From demand-side platforms (DSPs) and data management tools to attribution and identity resolution, technology has reshaped how brands plan, buy, and measure media. 

Most brands still treat direct mail and digital as separate worlds. They run mail campaigns using outdated lists or third-party data, launch display or video ads on disjointed platforms using cookie-based targeting, and hope something sticks. For most, the end result is fragmented customer experiences, wasted budget, and weak attribution.