By: Todd Hauser, Executive VP of Strategic Partnerships Unleashing the Potential of AI-Driven AdTech Platforms The journey of data providers and platforms has been nothing...
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Why a Decade-Old Method Is Leading Marketers Astray Imagine you're an explorer charting a new territory. You have a trusty old map, filled with detailed...
Cookies Crumble, Conversions Plummet: The Journey Back to Peak Performance We often point fingers at external factors like economic recessions, inflation, or global pandemics for...
By: Julia Giacoboni, Director of Product Marketing Bold Approaches for a Cookieless Future You know the drill. But I'll say it for old times' sake...
Exploring the Pros and Cons of Integrating White Label Solutions in Your Agency In the bustling world of digital marketing, one word is on the...
Why Ghost-Hunting With Third-Party Data Is a Losing Strategy Change is the name of the game for marketers. Recently, the potency of programmatic advertising, a...
By: Lou DiGiacomo, VP of Product Understanding the Differences and How fullthrottle.ai® Interacts With Each Most of us know privacy concerns are at an all-time...
How Artificial Intelligence Is Revolutionizing Marketing for Small and Medium-Sized Businesses by Julia Giacoboni, Director of Product Marketing It's hard out there for marketers of...
Here’s How We Solved for One of AdTech’s Biggest Headaches by Lou DiGiacomo, VP of Product Low match rates have been a thorn in the...
A Step-By-Step Guide to Solving the Advertising Match Rate Problem by Lou DiGiacomo, VP of Product We’ve uncovered the epidemic of low match rates, explained...