How Do Your Shoppers Shop? by Julia Giacoboni, Director of Product Marketing The Buyer Journey Has Evolved We have always been told the traditional buyer...
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Outdated. Outwitted. Outplayed. Rest in peace, Old-school Advertising Attribution. Make way for Multi-Touch Influence – the future has arrived. You might be wondering, what is...
Accepting the Death of Cookies to Get Ahead Stages of AdTech Grief There are five stages of grief. As far as the death of cookies...
By Louis DiGiacomo, VP of Product New term alert! Buzzwords in the marketing and advertising world are constantly cropping up and can be difficult to...
Why is AdTech in Chaos? There are tons of changes in the world of Media, AdTech, and Digital. We all know things never stay still...
The Cookieless Future is Coming. Here’s How You Can Prepare. The digital marketing landscape is poised for change. The demise of third-party cookies will surely set off a tectonic shift, but those who have equipped themselves have nothing...
How do you identify the anonymous traffic you work so hard to deliver for clients? When it comes to our agency partners across the country,...