Q3 and 2022 Year-to-Date for Our Advertising Technology WHAT DO WE DO AT fullthrottle.ai®? At the core of fullthrottle.ai® is our ability to generate unique...
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From Scavenger to Farmer Why is first-party data collection important in this day and age? The easiest way to simplify how to define first-party data...
Where Do You Fall on the Data Collection Scale? First-party data is a hot topic in the world of advertising and marketing. Google is deprecating...
How Agencies Can Walk the Walk by Amol Waishampayan, CPO The AdTech agency, media, and brand world talk a lot about first-party data. It is...
How Much Data Do You Have? by Bill Parlaman, Chief Experience Officer In the past, cookies provided all the data an agency or brand would...
The True Consumer Mindset by CPO Amol Waishampayan and VP of Product Lou DiGiacomo Often, marketing is evaluated on how many clicks came and the...
Now Available in fullthrottle.ai's Platform! by Julia Giacoboni, Director of Product Marketing Introducing the new fullthrottle.ai® Custom Journey Segments Feature—now available. If you could see...
Fixing the Broken RMN Business Model Retail media networks (RMN) are currently considered a large area of growth in the AdTech industry. As third-party data...
The History, Present, and Future of Third-Party Identity Graphs What Are Third-Party Identity Graphs? A third-party data identity graph (or third-party data asset) is any...
It's Time to Make the Switch! As third-party cookies begin to lose their final leg, retargeting is going to change. Browsers will no longer be...