Top 7 Questions To Ask Your First-Party Data Provider: Is This Data Clean? by Julia Giacoboni, Director of Product Marketing In the rush to obtain...
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Top 7 Questions To Ask Your First-Party Data Provider By Julia Giacoboni, Director of Product Marketing As the use of cookies deprecates over the coming...
Top 7 Questions To Ask Your First-Party Data Provider: How Do I Get the Data? by Julia Giacoboni, Director of Product Marketing If you are...
Top 7 Questions To Ask Your First-Party Data Provider: What Is the Impact of Losing Third-Party Cookies? by Julia Giacoboni, Director of Product Marketing As...
Top 7 Questions To Ask Your First-Party Data Provider: Is This Data Legal? by Julia Giacoboni, Director of Product Marketing As consumer privacy laws become...
Top 7 Questions To Ask Your First-Party Data Provider: How Much Work Is This Going To Be for Me? by Julia Giacoboni, Director of Product...
Navigating Zero-Party, First-Party, Second-Party, and Third-Party Data Data is the best way to tailor your customers’ experiences and create engaging content they will want to...
Are You Protected? by Lou DiGiacomo, VP of Product For the unprepared, the imminent future of AdTech could be quite dystopian. The world of advertising...
By Bill Parlaman, Chief Experience Officer Old-School Marketing Attribution is Dead. Attribution is the old way we used to do things in the world of...
By Louis DiGiacomo, VP of Product I get a good number of cold calls each month - we all do. Some are from recruiters reminding...