Here’s How We Solved for One of AdTech’s Biggest Headaches by Lou DiGiacomo, VP of Product Low match rates have been a thorn in the...
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A Step-By-Step Guide to Solving the Advertising Match Rate Problem by Lou DiGiacomo, VP of Product We’ve uncovered the epidemic of low match rates, explained...
Clean Data Is Valuable Data by Lou DiGiacomo, VP of Product In the AdTech industry, low match rates are a major problem that can lead...
Unmasking the Power Imbalance between Advertisers and Tech Giants by Lou DiGiacomo, VP of Product The Walled Garden Dilemma Both first-party data and the AdTech...
by: Pete Kelso Embracing a Holistic Approach for Enhanced Marketing Success Traditional digital marketing attribution models often leave marketers wanting more, as they fail to...
Empowering CPG Brands Through Data Collection, Privacy Compliance, and Personalized Marketing In today's fast-paced business environment, consumer-packaged goods (CPG) brands are facing unprecedented levels of...
The Challenge of Targeted Advertising in a Post-Cookie World Data privacy compliance has become a growing concern in recent years, particularly with the availability of...
Discover How To Reach Your Unreachables and Recapture Lost Website Traffic by Bill Parlaman, Chief Experience Officer There is a problem most brands aren’t aware...
How Your Brand Can Achieve Data Independence and Thrive Picture the AdTech world as a garden, and the large tech companies like Google, Facebook, and...
What Would You Do Without Facebook, TikTok, or Google Ads? As we reflect on the past decade, it's hard not to notice the significant role...