How We Know a Shopper Is Ready To Buy One thorn has always stuck in the side of digital marketers: figuring out which site visitors...
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Immersive Household®️ Turns Targeting on Its Head It’s a bleak picture for brands these days. Loyalty is at an all-time low. Traditional methods of retargeting...
Plus: Marketing’s Biggest Challenge Has One Novel Solution It’s rough out there. Marketers were ping-ponging between problems and solutions all year long, from Google’s announcement...
Traditional Retargeting Ends ... a Better Way Begins If you’ve been following our updates, you know the third-party data situation boils down to four words:...
Even More Data Privacy Laws Passed Than Expected. In recent years, there's been a global shift towards data privacy, with the United States hot on...
Why Understanding Your Existing Shoppers Is Key By: Will McGinnis Key takeaways: Buying leads often leads to wasted resources, as only a small percentage are...
How Our Unique Method Converts Your Most Profitable Audience When attention spans are as fleeting as the click of a mouse, engaging potential customers who've...
by: Julia Giacoboni, Director of Product Marketing Customer Engagement 🤝 Data Lifecycle Hey, you! Yeah, you—the one who's juggling marketing campaigns, customer data, and a...
By: Amol Waishampayan, Chief Product Officer A Next-Level Tool Can Ignite Your Marketing Efforts Google Analytics 4 (GA4) — and Universal Analytics before that (RIP)...
By: Claudia Gonzalez, Director of Performance Strategy TV Ads Can Be Truly Personalized for the First Time Businesses today want to see a clear link...