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Posts by category

• Category: AdTech Playbooks
  • What Is Incrementality in Marketing, and Why Is It the Key to Proving Ad Impact?
  • Why You Need An Automotive DSP
  • Why Most Generic DSPs Fail Mid-Market Automotive Brands
  • How To Build First-Party Audiences That Convert 
  • Playbook: Turning Your Actionable First-Party Data into Sales
  • Playbook: Immersive Household® Marketing
  • Playbook: How Publishers Can Seize Market Share in a Post-Cookie Future
  • Playbook: The Power of fullthrottle.ai® Technology
• Category: Audience Intelligence
  • All Impressions are not equal, attention > volume
  • The Future of Audience Intelligence in a First-Party World
  • Google Flip-Flopped … Again. Here’s How Marketers Should React.
  • Cookies Aren’t Canceled — Here’s Why That Doesn’t Matter.
  • Audience Generation Is the Superhuman Marketer You’ve Been Waiting For
  • All About User Consent: CMT, Browser Location Prompts, and fullthrottle.ai’s Integration
  • Unlocking High Match Rates in Data-Driven Marketing
  • How To Reach More of Your Audience With Higher Match Rates
  • The Illusion of First-Party Data Control in Walled Gardens
  • Why Your Retargeting Audience Is Shrinking and How To Get It Back
  • Cookieless Technology: The Future of Advertising
  • Level Up Your First-Party Data Collection
  • Determining Your First-Party Data Strategy
  • The Power of Looking at Sales Attribution Through a Household Lens
  • How In-Market Cookieless Audiences Can Increase Performance Today
• Category: Campaign Execution
  • How to Choose an AdTech Platform That Actually Delivers 
  • Leveraging SmartMail, Streaming, and Display to Reach High-Intent Buyers
  • CPMs Are A Knife Fight. Here’s What To Measure Instead.
  • In GA4 We Trust? Think Again.
  • The Local Execution Gap in Most AdTech 
  • Why You Should Ignore Your Click-Through Rates
  • 9 Legitimate Ways To Generate More Website Traffic This Year
  • Maximizing Revenue With Custom Activation Campaigns
  • Google Analytics Alternatives: Is There a Better Way?
  • If You Only Look at Sales, You’re Leaving Money on the Table
  • Why Google Analytics Isn’t Enough For Modern Advertising Strategies
  • Redefining Attribution Models To Unlock the Full Potential of Customer Journeys
  • The Top Three Marketing Priorities Smart Marketers Are Focused on in 2023
• Category: Channels
  • Hulu Ads vs. FreeTV Ads: Which Is Better?
  • Is Direct Mail Still Effective?
• Category: Industries
  • Unlocking the Power of First-Party Data: A Retail Media Network Guide
  • How Retail Media Networks Can Expand and Monetize Their Assets
• Category: Product News & Innovations
  • Is fullthrottle.ai® Just … Retargeting?
  • How Does fullthrottle.ai’s Buyer Propensity Model Work?
  • How Immersive Household® Advertising Can Set New Sales Records
  • The Power of CDPs: How fullthrottle.ai Can Supercharge Your Business Operations
  • fullthrottle.ai and Agencies: The Perfect Partnership
  • fullthrottle.ai’s Place in the AdTech Ecosystem
• Category: Product Updates
  • New Audience Marketing Screen
  • New Audience State Segmentation
  • New Audience Apartments, High-Rises, and Multi-Unit Buildings
  • Household Insights Screen
  • Mission Viking: FullThrottle’s Latest Platform Updates
  • Introducing fullthrottle.app
  • Custom Mail Frequency
  • Lead Notification
  • Lead Generation – Now on fullthrottle.app
  • Return on Audience

Featured Companies

• Johnson RV
• members choice credit union
• esparza digital & advertising
• official driving school
• crisafulli
• renewal by anderson
• pella
• fat cat
• perry homes
• 50 floor
• taylor king
• nickley group
• shaker and spoon
• bryan museum
• westgate resorts

AdTech Glossaries

• Walled Gardens
• View-Through Rate
• Video Player Ad-Serving Interface Definition
• Viewability - Standard
• Viewability – Group M
• Video Completion Rate
• Viewable CPM
• Video Ad Serving Template
• Validated Signals
• User-Generated Content
• Unique User/Device ID
• Third-Party Cookie
• Third-Party Ad Server
• The California Privacy Rights Act
• The California Consumer Privacy Act
• Target Audience
• Streaming TV
• Streaming Radio
• Streaming
• Smart Devices
• Share of Voice
• Sell-Through Rate
• Script
• Run-of-Site
• Run-of-Network
• Retargeting
• Retail Media Network
• Real-Time Bidding
• Psychographic
• Programmatic TV
• Programmatic Non-Reserved
• Programmatic Direct
• Programmatic Ad Buying
• Programmatic
• Pre-Roll Ad
• Post-Roll Ad
• Pixel
• PII Criticality Safety Index
• Personal Identifiable Information
• Page Request
• Over-the-Top
• Opt In
• Open Exchange
• Online Video
• Multi-Touch Influence
• Media Rating Council
• Mobile Ad ID
• Mid-Roll
• Message Recall
• Match Rate
• Makegoods
• Machine Learning
• Linear TV
• Key Performance Indicator
• Insertion Order
• Insertion
• In-Stream
• Immersive Household®
• Identity Resolution
• Identity Graph
• Household Transmutation
• Household Resolution
• Hashed Email
• Gross Rating Point
• Geotargeting
• General Data Protection Regulation
• First-Party Cookie
• Fill Rate
• Effective Cost Per Thousand
• Designated Market Area
• Display Advertising
• Digital Video
• Deprecation
• Demand Side Platform
• Deal ID
• Daypart
• Data Security
• Data Onboarding
• Data Management Platform
• Data Lake
• Data Informed
• Data Hygienics
• Data Efficiency
• Data Compliance
• Data Clean Room
• Data Aggregators
• Data Aggregation
• Customer Relationship Management
• Customer Data Platform
• Click-Through Rate
• Cross-Channel
• Cost Per View
• Cost Per Install
• Cost Per Engagement
• Cost Per Completed View
• Cost Per Click
• Cost Per Mille
• Cookieless
• Contextual Targeting
• Consent Management Tool
• Consent Management Platform
• ConnectedTV Advertising
• Connected TV
• Brand Safety
• Brand Lift
• Bot
• Behavioral Targeting
• Audience Segmentation
• Audience Flume
• Audience Extension
• Attribution
• Artificial Intelligence
• Application Programming Interface
• Agency Trading Desk
• AdTech AI
• Ad Tech
• Ad Size
• Ad Server
• Ad Network
• Ad Fraud
• Ad Completion
• 1-to-1 Targeting
• Third-Party Data
• Second-Party Data
• First-Party Data
• Zero-Party Data
• Frequency

AdTech Media

• AdTech Basics
• AdTech Talk
• fullthrottle.app Support
• Industry Solutions

Success Stories

• How a Senior Living Brand Increased Conversions by 43% With fullthrottle.ai’s Multi-Channel Expansion Strategy 
• How SBG Funding Activated Over 16K Households and Converted 300 New Clients Using Omnichannel Household-Level Targeting
• Beyond the Campus Borders: How a Private University Grew Its Engaged Audience by 115%
• Driving Growth in Senior Living: Senior Living Community Achieves 107% Conversion Lift With fullthrottle.ai® 
• Luxury Homebuilder Achieves $400M+ in Sales and Rapid Market Expansion with fullthrottle.ai®
• Powering Incremental Sales for Martin City Marketing
• Dealer Group Sees Sweeping Profits With fullthrottle.ai®
• Flooring Company Sees $4.2 Million in New Revenue With fullthrottle.ai®
• Auto Dealer Increases Sales and Repair Orders Using fullthrottle.ai®
• Lindus Construction Finds High-Conversion Audience Using fullthrottle.ai®
• Refloor Brings in $2.1 Million Using fullthrottle.ai®
• Auto Dealer Boosts Service Transactions Using fullthrottle.ai®
• Furniture Store Gets $1.4 Million Boost in 6 Months With fullthrottle.ai®
• Home Improvement Company Increases Sales by $20 Million Using fullthrottle.ai®
• Automotive Dealership Boosts Lead Quality and Service Revenue With fullthrottle.ai®
• Upskill Provider Used fullthrottle.ai® to Assess and Identify Their Audience Conversions
• Technical Community College Sees Increased Enrollments Using fullthrottle.ai®
• Higher Education Institution Finds New Audiences and Enrollments Using fullthrottle.ai®
• HVAC Holding Company Sees Higher Project Values and Record ROI with fullthrottle.ai
• Senior Living Community's Lead Generation Soars with fullthrottle.ai
• Automotive Dealership Sees 20% Sales Increase Using fullthrottle.ai
• fullthrottle.ai's AdTech Uses Data-Informed Campaigns to Prove Incrementality
• National Automotive Loan Refinancing Company Increases Funded Loans Using fullthrottle.ai
• Federal Credit Union Harnesses First-Party Data to Boost Memberships
• fullthrottle.ai Boosts Sales for Mattress Retailer
• fullthrottle.ai® Helps Agencies Identify, Market, and Measure Against Real Addressable Households
• fullthrottle.ai's In-Market Audiences Outperforms Third-Party Data by 3x in Sales
• Window Manufacturer and Home Improvement Company Generates Over $7 Million in Revenue from fullthrottle.ai-Identified Households
• Personal Injury Law Firm Experiences Exponential Increase in Website Leads
• Kitchen Remodeling Company Increases Revenue by 69.7% in One Month Using fullthrottle.ai®
• National E-Commerce Company Increases Growth 31% Within Half a Year Using fullthrottle.ai®
• Home Remodeling Center Increased Revenue by 12% in 2 Regions Using fullthrottle.ai®
• How fullthrottle.ai’s Lead Generation Boosted Showroom Visits and Sales for an Automotive Manufacturer
• Travel Experience Company Increases Bookings Using fullthrottle.ai's AdTech
• How Creative Energies Generated 100x ROI with fullthrottle.ai®
• Florida Window & Door Achieves 47x Return on Investment with fullthrottle.ai®
• fullthrottle.ai® Boosts Lead Conversion Rate for HVAC Company
• Moving Company Increases Sold Services by 54% in Non-Peak Season with fullthrottle.ai
• Home Improvement Window Company Expands into 14 Regions with fullthrottle.ai®
• fullthrottle.ai Helps Generate 70% Prospective Student Leads
• fullthrottle.ai Helps Senior Living Communities Generate 70% More Tours
• Solar Power of Oklahoma Breaks Monthly Record With 104% Increase Using fullthrottle.ai's AdTech
• BMW of Sterling Increases Sales and Service Revenue with fullthrottle.ai

AdTech Categories

• Automotive
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• First-Party Audience Generation
• Home Services
• Identify
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• SafeMatch®
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Success Categories

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